Membership Growth & Lifecycle CRM Specialist

Burn Boot Camp; Charlotte (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Burn Brands is seeking a CRM & Lifecycle Specialist for Memberships to manage email, SMS, and automated communications for Burn Boot Camp and Kids Camp. You’ll guide members from lead to join, engagement, and reactivation, using Attentive for campaigns and LoopSpark as the franchise CRM SME.

You’ll build journeys, coordinate with national promotions, measure performance, and partner with Tech, Marketing, and franchise partners to optimize conversions and retention.

Qualifications

• 3–5 years of experience in CRM, lifecycle marketing, email marketing, or a related field.
• Experience building and managing email, SMS, and automated marketing campaigns.
• Experience with audience segmentation, customer journeys, and campaign testing.
• Strong analytical skills and the ability to use data to improve campaign results.
• Clear communication and ability to explain tools to non-technical stakeholders.

Responsibilities

• Build and manage lifecycle campaigns for Burn Boot Camp and Kids Camp.
• Create communication journeys for leads, new members, active, inactive, and former members.
• Manage automated communications for lead follow-up, onboarding, engagement, conversion, reactivation, and retention.
• Coordinate messaging with national promotions, local campaigns, and key business dates.
• Work with Performance Marketing to align messaging, offers, audiences, and goals.
• Build, test, schedule, and launch email and text campaigns in Attentive and LoopSpark.

Skills

CRM & Lifecycle Marketing

Email Marketing

Campaign Testing

Data Analysis

Communication

Tools

Attentive

LoopSpark

Job description

Burn Brands is seeking a CRM & Lifecycle Specialist for Memberships to manage email, SMS, and automated communications for Burn Boot Camp and Kids Camp. You’ll guide members from lead to join, engagement, and reactivation, using Attentive for campaigns and LoopSpark as the franchise CRM SME.

You’ll build journeys, coordinate with national promotions, measure performance, and partner with Tech, Marketing, and franchise partners to optimize conversions and retention.