Lifecycle CRM Growth Manager

Ignite HR; Dallas (TX); On-site; USD 75,000 - 110,000; Full time

Job summary

Ignite HR is seeking a CRM Manager to lead retention initiatives across email, SMS, loyalty, and emerging channels. You will manage customer journeys, segment audiences, and collaborate with analytics partners to optimize campaigns and impact revenue.

You will partner with cross-functional teams to ensure campaigns align with merchandising priorities and seasonal initiatives, while maintaining data hygiene and best practices in Klaviyo and Attentive.

Qualifications

• 3–5 years of experience in CRM, email marketing, lifecycle or retention marketing within e-commerce or D2C.
• Hands-on experience with Klaviyo and Attentive for campaigns, automation, segmentation, and reporting.
• Strong understanding of lifecycle marketing, segmentation, and marketing automation.

Responsibilities

• Lead CRM and lifecycle marketing across email, SMS, and loyalty channels to drive retention and LTV.
• Manage campaigns, calendars, and automated customer journeys with cross-functional partners.
• Execute audience segmentation using RFM and purchase history for personalized communications.
• Collaborate with analytics and external partners to identify insights and optimization opportunities.
• Monitor CRM performance and provide actionable recommendations; run A/B tests across channels.
• Coordinate with store, merchandising, creative, and e-commerce teams for launches and promotions.

Skills

CRM strategy

Lifecycle marketing

Email marketing

SMS marketing

Campaign optimization

A/B testing

Data analysis

Project management

Cross-functional collaboration

Tools

Klaviyo

Attentive

Job description

Ignite HR is seeking a CRM Manager to lead retention initiatives across email, SMS, loyalty, and emerging channels. You will manage customer journeys, segment audiences, and collaborate with analytics partners to optimize campaigns and impact revenue.

You will partner with cross-functional teams to ensure campaigns align with merchandising priorities and seasonal initiatives, while maintaining data hygiene and best practices in Klaviyo and Attentive.