Membership CRM & Lifecycle Marketing Specialist

Burn Boot Camp; Cornelius (NC); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Burn Boot Camp in Cornelius, NC is hiring a CRM & Lifecycle Specialist, Memberships to manage email, text, and automated communications across the membership journey. You will build campaigns in Attentive and LoopSpark, act as SME for LoopSpark, and coordinate with national promotions and local campaigns.

You will track performance, optimize journeys for lead conversion, onboarding, engagement, reactivation, and retention, and train franchise partners on the platform to drive growth and

Qualifications

• 3–5 years of experience in CRM, lifecycle marketing, email marketing, or a related field.
• Experience building and managing email, SMS, and automated marketing campaigns.
• Experience with audience segmentation, customer journeys, and campaign testing.
• Strong analytical skills and the ability to use data to improve campaign results.
• Strong attention to detail, especially when building and testing campaigns.
• Clear communication skills and the ability to explain tools and processes to people with different levels of technical experience.

Responsibilities

• Build and manage lifecycle campaigns for Burn Boot Camp and Kids Camp, both in-platform and in mockups in Figma.
• Create communication journeys for new leads, new members, active members, inactive members, and former members.
• Manage automated communications that support lead follow-up, membership conversion, onboarding, engagement, reactivation, and retention.
• Coordinate membership communications with national promotions, local campaigns, and key business dates.
• Work with the Performance Marketing team to align messaging, offers, audiences, and campaign goals.

Skills

CRM

Lifecycle marketing

Email marketing

Campaign testing

Analytics

Communication

Tools

Attentive

LoopSpark

Job description

Burn Boot Camp in Cornelius, NC is hiring a CRM & Lifecycle Specialist, Memberships to manage email, text, and automated communications across the membership journey. You will build campaigns in Attentive and LoopSpark, act as SME for LoopSpark, and coordinate with national promotions and local campaigns.

You will track performance, optimize journeys for lead conversion, onboarding, engagement, reactivation, and retention, and train franchise partners on the platform to drive growth and