Membership Growth Lead - Digital Subscriptions (LA Onsite)

TKO; New York (NY); On-site; USD 94,000 - 125,000; Full time

Job summary

WWE is seeking a Manager, Membership Growth to lead the launch and scale of a new digital membership product. You will design lifecycle campaigns, segment fans, and run tests across owned channels to maximize conversion from waitlist to paid members.

The role emphasizes owned-channel growth over paid media, requiring collaboration with CRM, Data, Product, Creative, and Marketing teams. 2–5 years of relevant experience is preferred, with flexibility based on fit.

Responsibilities

• Own paid member growth for the digital membership product, with responsibility for converting waitlist users and owned fan audiences into new paid members
• Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth
• Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences
• Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans
• A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows
• Work closely with Product to identify and improve key funnel moments from waitlist sign‑up to paid membership conversion
• Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action
• Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned‑channel promotion and conversion opportunities across digital touchpoints
• Partner with Events, Marketing, and on‑site teams to plan and execute live event activations that drive waitlist growth, paid member sign‑ups, and fan engagement
• Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click‑through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps
• Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments

Job description

WWE is seeking a Manager, Membership Growth to lead the launch and scale of a new digital membership product. You will design lifecycle campaigns, segment fans, and run tests across owned channels to maximize conversion from waitlist to paid members.

The role emphasizes owned-channel growth over paid media, requiring collaboration with CRM, Data, Product, Creative, and Marketing teams. 2–5 years of relevant experience is preferred, with flexibility based on fit.