Growth Manager, Digital Membership

TKO; Los Angeles (CA); On-site; USD 94,000 - 125,000; Full time

Job summary

WWE in Los Angeles, CA is seeking a Manager, Membership Growth to launch and scale a new digital membership product, focused on converting a broad fan waitlist into a paid membership base. This role emphasizes owned-channel growth rather than paid media and seeks experience in subscription, loyalty, or consumer products.

The ideal candidate will build lifecycle campaigns, segment audiences, test messaging and offers, and coordinate with CRM and Data teams to maximize conversions across email,

Responsibilities

• Own paid member growth for digital membership; convert waitlist to paid members
• Build and manage lifecycle campaigns across email, SMS, web, app, landing pages
• Segment audiences with CRM/Data on behavior, engagement, purchase history, geography
• Plan launch calendars, audience sequencing, testing
• A/B test and optimize messaging, CTAs, offers, timing, landing pages
• Collaborate with Product to improve funnel from waitlist to paid
• Create assets with Creative/Marketing to communicate benefits
• Coordinate with Ticketing, Ecommerce, Social, Content, CRM for owned channels
• Partner with Events/Marketing/on-site teams for live activations to grow waitlist and sign-ups
• Track funnel; weekly readouts on waitlist, email, CTR, conversions, revenue
• Establish repeatable growth processes for future campaigns

Job description

WWE in Los Angeles, CA is seeking a Manager, Membership Growth to launch and scale a new digital membership product, focused on converting a broad fan waitlist into a paid membership base. This role emphasizes owned-channel growth rather than paid media and seeks experience in subscription, loyalty, or consumer products.

The ideal candidate will build lifecycle campaigns, segment audiences, test messaging and offers, and coordinate with CRM and Data teams to maximize conversions across email,