Membership Growth & Engagement Strategist

Old Colony YMCA; Bridgewater (MA); Sur place; USD 25 000 - 28 000; Plein temps

Résumé du poste

Old Colony YMCA is seeking a Member Recruitment & Engagement Coordinator to drive membership sales, recruit new members, onboard them effectively, and support retention through outreach and events. The role involves collaboration with multiple branches, supervision of Welcome Center staff, and adherence to organizational budgeting and fundraising practices.

The position requires a minimum Associates degree, 3+ years managing member services, and the ability to build relationships and lead teams

Qualifications

• Associates Degree or equivalent experience.
• Knowledge of sales, new member acquisition, prospecting, and conversions.
• Ability to work in a fast paced environment.
• Personal commitment to service and hospitality.
• Able to communicate quickly and effectively.
• Minimum 3 years experience in the administration and management of member services.
• Ability to direct programs through supervision of volunteers and staff, development and monitoring of budgets, marketing and public relations, program development and fundraising.
• Proven track record of developing authentic and deepened relationships with others.
• Ability to establish and maintain collaborations with community organizations.
• The ability to make decisions and manage conflicts.
• Requires a flexible schedule to maintain consistency and productivity for this department which runs 7-days a week.
• Ability to push, pull, carry, or lift 50 lbs. on an occasional basis.

Responsabilités

• Meet and exceed membership sales goals and grow membership base.
• Execution of membership recruitment strategies to attract new members into the facility.
• Train and evaluate staff on leading cause driven branch tours, Lead by example.
• Drive new member onboarding strategies and app usage (including grassroots social media efforts).
• Follow up with prospects by phone, email, text.
• Responsible for tracking and reporting on sales, leads, terminations, visits, onboarding rates and other Key Performance Indicators.
• Provide leadership in the development, marketing and implementation of Branch Special Events (i.e. open houses, member celebrations, etc.).
• Ensure events at the YMCA are held with a membership recruitment focus.
• Ensure training, understanding and promotion of membership sales and retention strategies.
• Lead innovation among the membership team to drive retention through understanding and responding to member needs.
• Ensure the Welcome Center Team prioritizes customer service, reduction of barriers and optimal member experience.
• Train staff team and direct personnel and volunteers on engagement, customer service, and tours. Work with Membership Director for on-going, training to Welcome Center team; develop strategies to motivate staff and achieve organizational goals
• Work hand in hand with all other branch departments: Aquatics, Group Exercise, Health & Wellness, Childcare, Camp and Programming Directors to discuss the membership value proposition, ease of understanding by members, and evaluate needs and changes
• Ability to work a flexible schedule with late afternoon to night hours and events
• Attend trainings, seminars and conferences related to membership and Y leadership
• Spearheads Listen First Practice, Evaluation and is a resource for training

Connaissances

Sales & recruitment

Prospecting

Onboarding

Communication

Staff training

Budgeting & PR

Formation

Associates Degree or equivalent experience

Description du poste

Old Colony YMCA is seeking a Member Recruitment & Engagement Coordinator to drive membership sales, recruit new members, onboard them effectively, and support retention through outreach and events. The role involves collaboration with multiple branches, supervision of Welcome Center staff, and adherence to organizational budgeting and fundraising practices.

The position requires a minimum Associates degree, 3+ years managing member services, and the ability to build relationships and lead teams