Membership Growth & CRM Operations Specialist

MIXUE Group; New York (NY); Vor Ort; USD 60.000 - 90.000; Vollzeit

Zusammenfassung

MIXUE Group is seeking a Membership Operations Specialist to support the development, operation, and optimization of the U.S. membership program. You will drive growth, CRM operations, customer engagement, and marketing campaigns across stores and functions.

The ideal candidate has 2–4 years in membership/CRM roles, with strong data analytics, campaign execution, and bilingual Chinese/English communication. You will collaborate with U.S. stores and tech partners to implement programs.

Qualifikationen

• 2–4 years of experience in membership operations, CRM, loyalty programs or related fields.
• Experience in food & beverage, retail, consumer products or other consumer-facing industries preferred.
• Hands-on with membership programs, customer growth, segmentation, campaigns or retention initiatives.
• Strong analytical skills and ability to use data to improve performance.
• Experience with CRM, CDP, loyalty platforms, or marketing automation tools is preferred.
• Strong execution and project management skills with cross-functional coordination.
• Understanding of U.S. consumer behavior and privacy considerations.
• Strong English communication, with ability to communicate with stores, vendors, and tech providers.
• Bilingual in Chinese and English.

Aufgaben

• Develop, operate, and optimize the U.S. membership program including tiers, benefits, coupons, and referrals.
• Develop and execute membership growth strategies: acquisition, conversion, repeat purchase, reactivation, and win-back.
• Segment members by frequency, spend, preferences, and engagement; tailor strategies per segment.
• Plan and execute membership campaigns such as Member Days, redemption programs, and holiday campaigns.
• Manage SMS, email, and app push channels: audience targeting, content, frequency, and performance.
• Monitor key metrics: member growth, registration rate, engagement, AOV, and campaign ROI.
• Support CRM, CDP, loyalty platforms, and marketing automation initiatives; assist in testing and UAT.
• Collaborate with U.S. stores and cross-functional teams to implement campaigns at store level.
• Collect feedback and translate insights into actionable improvements.
• Continuously optimize strategies based on regional and store-level differences.

Kenntnisse

CRM operations

Data analysis

Marketing campaigns

Customer engagement

Cross-functional coordination

Project management

Communication skills

Bilingual English-Chinese

Tools

CRM systems

CDP

Loyalty platforms

Marketing automation

Jobbeschreibung

MIXUE Group is seeking a Membership Operations Specialist to support the development, operation, and optimization of the U.S. membership program. You will drive growth, CRM operations, customer engagement, and marketing campaigns across stores and functions.

The ideal candidate has 2–4 years in membership/CRM roles, with strong data analytics, campaign execution, and bilingual Chinese/English communication. You will collaborate with U.S. stores and tech partners to implement programs.