Membership Growth & Community Engagement Manager

City of Pflugerville; Pflugerville (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

The Monarch is seeking a Business Development Manager under the direction of the Recreation Center Manager to drive membership growth and retention through sales, marketing and community engagement strategies.

You will develop and implement marketing campaigns, build partnerships with community organizations, and analyze membership data to enhance the member experience and support the facility’s objectives. The role requires collaboration with staff and flexible scheduling for events.

Qualifications

• A Bachelor's degree in Recreation Administration, Sports Management, Public Administration, Business Administration, related field, or equivalent experience.
• Minimum of four years of progressively responsible experience in recreation, facility operations, or community center management; at least two years in a membership-driven environment.
• CPR/AED and First Aid certification must be obtained within six months of hire; valid Class C Texas driver’s license required.
• Preferred CPRP certification; experience in municipal recreation or multi-use recreation facilities.

Responsibilities

• Oversees the development, implementation and evaluation of membership recruitment, sales, engagement and retention strategies.
• Develops financial projections and return on investments.
• Develops and implements marketing campaigns and promotional materials utilizing print, digital, social media and other communication channels to promote facility memberships.
• Plans, coordinates and represents The Monarch at membership drives, community events, outreach activities and promotional opportunities to increase public awareness of facility services to drive membership sales.
• Builds and maintains relationships with community organizations, businesses, schools and other stakeholders to expand outreach efforts, develop sponsorship opportunities and promote facility memberships.
• Collaborates with recreation, customer service and facility staff to identify key offerings used to drive membership promotion and sales.
• Collaborates with customer service staff in promoting memberships, maintaining high customer service and utilizing customer feedback to enhance the member experience.
• Monitors and analyzes membership trends, sales performance, customer feedback, market conditions and key performance indicators to evaluate membership sales.
• Evaluates industry trends, customer interests and market data to recommend innovative marketing strategies, membership promotions and customer service initiatives.
• Prepares reports, presentations and performance summaries related to membership growth, marketing campaign effectiveness, sponsorship activities, outreach efforts and other operational metrics.
• Supports strategic planning initiatives by recommending improvements that enhance membership growth, community engagement, customer satisfaction and over facility utilization.

Skills

Membership sales

Marketing

Community partnerships

Adobe Suite

Canva

Excel

Data analysis

Customer engagement

Public speaking

Education

Bachelor's degree in Recreation Administration, Sports Management, Public Administration, Business Administration, or related field

Tools

Adobe Creative Suite

Canva

Microsoft Excel

Job description

The Monarch is seeking a Business Development Manager under the direction of the Recreation Center Manager to drive membership growth and retention through sales, marketing and community engagement strategies.

You will develop and implement marketing campaigns, build partnerships with community organizations, and analyze membership data to enhance the member experience and support the facility’s objectives. The role requires collaboration with staff and flexible scheduling for events.