Membership Growth & Community Engagement Lead

Pflugerville; Pflugerville (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

The Monarch in Pflugerville, TX seeks a Business Development Manager to drive membership growth and retention through strategic sales and marketing initiatives. You will lead campaigns across print, digital, and social media, and build community partnerships to expand outreach and sponsorship opportunities.

Responsibilities include analyzing membership data, planning events, and collaborating with staff to enhance the member experience and facility utilization.

Qualifications

• Bachelor's degree in Recreation Administration, Sports Management, Public Administration, Business Administration, or related field.
• Minimum of four years of progressively responsible experience in recreation, facility operations, or community center management with at least two years in a membership-driven environment.
• CPR/AED and First Aid certification must be obtained within six months of hire; a valid Class C Texas driver’s license is required.
• Preferred Certification as CPRP; experience in municipal recreation or multi-use facilities.

Responsibilities

• Oversee the development, implementation and evaluation of membership recruitment, sales, engagement and retention strategies.
• Develop financial projections and return on investments.
• Develop and implement marketing campaigns and promotional materials across print, digital, social media and other channels.
• Plan, coordinate and represent The Monarch at membership drives, community events, outreach activities and promotional opportunities.
• Build and maintain relationships with community organizations, businesses, schools and stakeholders to expand outreach and sponsorships.
• Collaborate with recreation, customer service and facility staff to align offerings and drive membership promotion and sales.
• Collaborate with customer service staff in promoting memberships and gathering feedback to improve the member experience.
• Monitor and analyze membership trends, sales performance, customer feedback, and KPI to evaluate growth.
• Prepare reports, presentations and performance summaries related to membership growth and marketing effectiveness.

Skills

Membership sales

Marketing strategies

Adobe Suite

Canva

Excel & reporting

Data analysis

Relationship building

Campaign planning

Multi-tasking

Schedule flexibility

Education

Bachelor's degree

Tools

Adobe Creative Suite

Canva

Job description

The Monarch in Pflugerville, TX seeks a Business Development Manager to drive membership growth and retention through strategic sales and marketing initiatives. You will lead campaigns across print, digital, and social media, and build community partnerships to expand outreach and sponsorship opportunities.

Responsibilities include analyzing membership data, planning events, and collaborating with staff to enhance the member experience and facility utilization.