Member Digital Experience Manager

AAA Hoosier Motor Club; Indianapolis (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health/Dental/Vision

Paid Time Off

Paid Holidays

CIP

LTD & Life Insurance

Service Anniversary Recognition

AAA Plus Membership

401k with company match

HSA dollars

Job summary

AAA Hoosier seeks a product-focused leader to own aaa.com and the AAA Hoosier App. You will drive strategy, governance, and metrics to improve the digital member experience beyond branch interactions.

You will balance member needs, business priorities, and technical constraints, collaborating with vendors, designers, and developers to prioritize a practical roadmap. Strong analytics and testing mindset required.

Qualifications

• Bachelor's degree in Marketing, Digital Design, or Computer Science.
• 5–7 years managing a website and/or mobile app as digital products.

Responsibilities

• Sets website and app strategy, governance, and metrics.
• Owns and prioritizes the AAA Hoosier App product roadmap.
• Monitors website analytics and tracks app usage and downloads.
• Defines digital platform use cases, audiences, and success measures.
• Coordinates with UX/design and development resources to plan enhancements.
• Conducts usability testing and A/B experiments to identify friction points.
• Oversees content governance and quality across aaa.com and the App.

Skills

Web/app analytics

Product roadmap

CMS

A/B testing tools

QR code & owned-media

Google Analytics

Optimizely

Education

Bachelor's degree in Marketing, Digital Design, or Computer Science

Tools

Google Analytics

Optimizely

CMS

Job description

ABOUT AAA HOOSIER:

Since its creation in 1902, AAA has become one of North America's largest membership organizations. Today, AAA Hoosier provides roadside assistance, travel services, exclusive member discounts and benefits, and trusted financial and insurance services to nearly 400,000 Hoosiers. To learn more about AAA Hoosier offers, visit www.hoosier.aaa.com.

Here’s What is in it for YOU:

• A company culture that provides training and learning opportunities.
• A brand that you can be proud to be part of.
• A culture that will challenge you to be your best.
• Health / Dental / Vision benefits.
• Paid Time Off.
• Paid Holidays.
• Corporate Incentive Plan (CIP)
• Company provided LTD & Basic Life Insurance.
• Service Anniversary Recognition.
• Free AAA Plus Membership.
• Generous 401k w/ company match.
• Company provided HSA dollars.

Position Summary:

Owns aaa.com and the AAA Hoosier App as the digital product members experience their membership through - strategy, governance, roadmap, and success metrics. This role is product-first: the job is to make the digital (outside-of-branch) experience of being a member easy, useful, and worth coming back to.

The ideal candidate thinks like a product owner - comfortable balancing member needs, business priorities, and technical constraints to build a roadmap that actually gets used. They are analytical, detail-oriented, and genuinely curious about how members experience aaa.com and the App, with the judgment to prioritize what matters most. They communicate clearly with both technical and non-technical partners, including vendors, designers, and developers.

Duties and Responsibilities:

• Sets website and app strategy, governance, and metrics.
• Owns and prioritizes the AAA Hoosier App product roadmap.
• Monitors website analytics using Google Analytics and tracks app usage/engagement, with accountability for growth in digital traffic and app downloads.
• Defines digital platform use cases, audiences, and success measures, including online join/renew conversion as a share of transactions.
• Administers Owned Media (aaa.com and the AAA Hoosier App) and manages QR code generation (QRCG) supporting member touchpoints and campaigns.
• Partners with UX/design and development resources to plan and prioritize website and app enhancements.
• Conducts usability testing and A/B experimentation using Optimizely to identify friction points and improvement opportunities across digital touchpoints.
• Oversees content governance and quality across aaa.com and the App, ensuring accuracy, brand consistency, and up-to-date information.
• Coordinates with the National App Product Owner and peer clubs to stay aligned with national platform updates and standards.

Education and/or Experience Requirements:

• Bachelor's degree in Marketing, Digital Design, or Computer Science.
• 5–7 years managing a website and/or mobile app as digital products.

Skill Requirements:

• Web/app analytics (Google Analytics)
• Product roadmap
• CMS and A/B testing tools (Optimizely)
• QR code and owned-media platform managemen

Connect with AAA Hoosier:

• Facebook: www.facebook.com/aaahoosier
• Company Website: www.hoosier.aaa.com