Digital Marketing Specialist

Worthingtonchamber; Worthington (MN); On-site; USD 45,000 - 75,000; Full time

Benefits offered by this job

Wellness program

401(k) with company match

Life and disability insurance

Free AAA membership

Discounts

Professional development

Paid time off and holidays

Job summary

AAA Ohio Auto Club is seeking a Digital Marketing Specialist to lead and implement digital marketing campaigns that meet business objectives. You will drive search visibility, traffic, and conversions for the AAA OAC website and related channels.

The role requires a bachelor’s degree in marketing or related field and at least 2 years of digital marketing and SEO experience, plus proficiency with Microsoft Office and tools like Google My Business, Yext and Yelp, with strong communication and

Qualifications

• Bachelor’s degree in marketing, communications or closely related field (required).
• 2 years’ experience with digital marketing and search engine optimization.
• Microsoft Word, Excel and PowerPoint experience (required).
• Experience with tools such as Google My Business, Yext and Yelp (required).
• Strong customer service with excellent communication skills.
• Excellent organizational skills with ability to manage multiple projects simultaneously.

Responsibilities

• Assist in the development of compelling marketing programs to drive revenue and sales.
• Support the execution of digital marketing initiatives to optimize web traffic and conversions
• Collaborate with 3rd party vendors to implement SEM & SEO strategies.
• Provide support in writing effective SEO content for blogs, local listings, location pages & directories, website and social media.
• Respond to comments, reviews and direct messages on all social media platforms.
• Assist members in solving technical issues on the website and AAA app.

Skills

Digital marketing

SEO

MS Office

Customer service

Project management

Education

Bachelor’s degree in marketing, communications or closely related field

Tools

Google My Business

Yext

Yelp

Job description

As Digital Marketing Specialist, you are responsible for the implementation of digital marketing campaigns to meet and/or exceed business objectives.

AAA Ohio Auto Club (OAC) is looking for a Digital Marketing Specialist.

As Digital Marketing Specialist, you are responsible for the implementation of digital marketing campaigns to meet and/or exceed business objectives. You will initiate and manage tactics focused on increasing search engine visibility and driving visitors to convert on the AAA OAC website.

Job responsibilities include but are not limited to:

• Assist in the development of compelling marketing programs to drive revenue and sales.
• Support the execution of digital marketing initiatives to optimize web traffic and conversions
• Collaborate with 3rd party vendors to implement SEM & SEO strategies.
• Provide support in writing effective SEO content for blogs, local listings, location pages & directories, website and social media.
• Respond to comments, reviews and direct messages on all social media platforms.
• Assist members in solving technical issues on the website and AAA app.

Qualifications:

• Bachelor’s degree in marketing, communications or closely related field (required).
• 2 years’ experience with digital marketing and search engine optimization.
• Microsoft Word, Excel and PowerPoint experience (required).
• Experience with tools such as Google My Business, Yext and Yelp (required).
• Strong customer service with excellent communication skills.
• Excellent organizational skills with ability to manage multiple projects simultaneously.

Founded in 1902, AAA is one of the world's largest membership organizations and one of the most recognized and trusted brands in the U.S. Come join our team of dynamic professionals and share in our mission of providing our members, customers and employees with exceptional experiences every time!

AAA Ohio Auto Club offers a competitive benefits package including:

• Company wellness program
• Competitive 401(k) with company match
• Company paid Life, AD&D and Disability insurances
• Free AAA membership
• Company discounts
• Professional development and paid training
• Paid time off and paid holidays

Please visit AAA.com/careers to learn more about us and apply. AAA Ohio Auto Club is an equal opportunity employer.

Job Type: Full-Time

Experience Level: Mid to Senior Level

Job Function: Marketing, Development, General