Member Community & Content Strategy Lead

Michigan Farm Bureau; Lansing (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

401K

Job summary

Michigan Farm Bureau seeks a Digital Content Strategist to lead and administer the MFB Thrive Community Platform and Mobile App. You will shape content plans, engagement campaigns and member communications to improve access to resources and events.

You will work closely with program owners and subject matter experts, ensuring alignment with brand standards and organizational priorities while driving adoption and growth of the digital ecosystem.

Qualifications

• Bachelor's degree in communications, marketing, digital media, public relations, journalism, business, community management or related field required, or equivalent experience may be considered.
• Minimum three years of experience in digital communications, content strategy, community management, digital marketing or related field required.
• Experience managing or administering an online community, social platform, content management system, mobile application or similar digital engagement platform required.

Responsibilities

• Serve as the strategic lead and primary administrator for Michigan Farm Bureau's digital member community and mobile engagement platforms.
• Develop and execute content, engagement and adoption strategies to strengthen member connections and participation.
• Manage day-to-day platform operations, content organization, and user experience in alignment with brand standards and priorities.
• Collaborate with MFB centers, county staff, members, program leaders and technical partners to drive platform growth.

Skills

Digital communications

Content strategy

Community management

Digital marketing

Education

Bachelor's degree or equivalent in communications, marketing, digital media, public relations, journalism, business, or related field

Tools

Higher Logic Thrive

iMIS

AMS/CRM platforms

Event platforms

Job description

Michigan Farm Bureau seeks a Digital Content Strategist to lead and administer the MFB Thrive Community Platform and Mobile App. You will shape content plans, engagement campaigns and member communications to improve access to resources and events.

You will work closely with program owners and subject matter experts, ensuring alignment with brand standards and organizational priorities while driving adoption and growth of the digital ecosystem.