Social Media Strategist: Content, Community & Growth

RPM SPG; Baltimore (MD); On-site; USD 68,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Life Insurance

Paid Time Off

Disability Insurance

401(k) plan

Pension plan

Tuition Reimbursement

Job summary

DAP is seeking a Social Media Specialist to plan, execute, and optimize its organic social presence across priority platforms. You will assist content development, publishing, and community engagement while partnering with Creative, PR, Influencer Marketing, and cross-functional teams to ensure high-quality channel execution.

As you grow, you will build platform expertise, apply performance insights, and contribute to strategy through data-driven optimization and testing, with a focus on timely,

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or equivalent.
• 3–5+ years in social media, digital marketing, or content execution.
• Strong knowledge of social media platforms, formats, and best practices.
• Experience creating and publishing content across multiple social channels.
• Familiarity with social media management and reporting tools.
• Exposure to AI-enabled tools for research or content support is a plus.

Responsibilities

• Draft, schedule, and publish content across Instagram, TikTok, Facebook, and YouTube.
• Maintain channel presence, cadence, and platform hygiene.
• Support evergreen and campaign-driven content calendars.
• Ensure content aligns with brand voice and platform best practices.
• Stay current on platform updates and trends for timely execution.
• Translate campaign briefs into actionable content plans and timelines.
• Identify user-generated content for use across channels.
• Support integration of UGC into storytelling and formats.
• Contribute to content optimization with performance insights.
• Maintain accessibility of priority content assets for ongoing use.
• Partner with Creative and Studio teams for social-native content.
• Provide input on content formats and trends during planning.
• Ensure studio assets are adapted for social platforms.
• Assist in content capture or shoots as needed.
• Manage day-to-day community engagement and DMs.
• Follow escalation guidelines for customer or brand issues.
• Monitor conversations for trends and insights.
• Share insights to inform content and campaign planning.
• Create and maintain reports tracking campaigns and performance.
• Support testing and experimentation with new formats.

Skills

Social media

Content creation

Analytics

Collaboration

AI tools

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

DAP is seeking a Social Media Specialist to plan, execute, and optimize its organic social presence across priority platforms. You will assist content development, publishing, and community engagement while partnering with Creative, PR, Influencer Marketing, and cross-functional teams to ensure high-quality channel execution.

As you grow, you will build platform expertise, apply performance insights, and contribute to strategy through data-driven optimization and testing, with a focus on timely,