Digital Content Strategist MFB Inc

Michigan Farm Bureau Family of Companies; Lansing (MI); Presencial; USD 85 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Full benefits package

Resumo da oferta

Michigan Farm Bureau seeks a strategic leader to serve as the primary administrator for its digital member community and Thrive platform, and to drive mobile engagement across the MFB Thrive Community Platform and Mobile App.

You will develop content, engagement and adoption strategies to strengthen member connections, collaborate with centers, counties and partners, and continually improve the member experience using analytics and feedback.

Qualificações

• Bachelor's degree or equivalent in a relevant field.
• At least three years in digital communications, content strategy or community management.
• Experience administering an online community or digital engagement platform.

Responsabilidades

• Serve as strategic lead and primary administrator for MFB's digital member community and mobile engagement platforms.
• Develop and execute content, engagement and adoption strategies to strengthen member connections.
• Manage day-to-day operations, content strategy and growth with cross-functional partners.
• Use analytics and feedback to continually improve the digital member experience.

Conhecimentos

Digital communications

Content strategy

Community management

Formação académica

Bachelor's degree in communications, marketing, digital media, public relations, journalism, business, community management or related field

Ferramentas

Content management system

Online community platforms

Mobile apps

Descrição da oferta de emprego

To serve as the strategic lead and primary administrator for Michigan Farm Bureau's digital member community and mobile engagement platforms. To develop and execute content, engagement and adoption strategies for the MFB Thrive Community Platform and Mobile App that strengthen member connections, increase participation and make MFB resources, expertise, events and opportunities easier for members to access. To manage the day-to-day operation, content strategy and continued growth of the platforms while working collaboratively with Michigan Farm Bureau (MFB) centers and divisions, county Farm Bureau staff, members, program leaders and technical partners. To use member behavior, analytics and feedback to continually improve the digital member experience and identify opportunities to strengthen member value and engagement.

Required

• Bachelor's degree in communications, marketing, digital media, public relations, journalism, business, community management or related field required, or equivalent experience may be considered.
• Minimum three years of experience in digital communications, content strategy, community management, digital marketing or related field required.
• Experience managing or administering an online community, social platform, content management system, mobile application or similar digital engagement platform required.

Preferred

• Experience with Higher Logic Thrive or similar online community platform preferred.
• Experience With Event Applications Or Digital Event Platforms Preferred.
• Experience with association management systems, customer relationship management systems or integrated member/customer databases preferred.
• Experience With IMIS Preferred.
• Experience developing automated or personalized digital communications preferred.
• Experience with community moderation, member engagement or volunteer engagement preferred.

Note: Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.