Digital Content Strategist MFB Inc

Michigan Farm Bureau; Lansing (MI); Sur place; USD 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Dental benefits

401K

Résumé du poste

Michigan Farm Bureau seeks a Digital Content Strategist to lead and administer the MFB Thrive Community Platform and Mobile App. You will shape content plans, engagement campaigns and member communications to improve access to resources and events.

You will work closely with program owners and subject matter experts, ensuring alignment with brand standards and organizational priorities while driving adoption and growth of the digital ecosystem.

Qualifications

• Bachelor's degree in communications, marketing, digital media, public relations, journalism, business, community management or related field required, or equivalent experience may be considered.
• Minimum three years of experience in digital communications, content strategy, community management, digital marketing or related field required.
• Experience managing or administering an online community, social platform, content management system, mobile application or similar digital engagement platform required.

Responsabilités

• Serve as the strategic lead and primary administrator for Michigan Farm Bureau's digital member community and mobile engagement platforms.
• Develop and execute content, engagement and adoption strategies to strengthen member connections and participation.
• Manage day-to-day platform operations, content organization, and user experience in alignment with brand standards and priorities.
• Collaborate with MFB centers, county staff, members, program leaders and technical partners to drive platform growth.

Connaissances

Digital communications

Content strategy

Community management

Digital marketing

Formation

Bachelor's degree or equivalent in communications, marketing, digital media, public relations, journalism, business, or related field

Outils

Higher Logic Thrive

iMIS

AMS/CRM platforms

Event platforms

Description du poste

Digital Content Strategist MFB Inc

To serve as the strategic lead and primary administrator for Michigan Farm Bureau's digital member community and mobile engagement platforms. To develop and execute content, engagement and adoption strategies for the MFB Thrive Community Platform and Mobile App that strengthen member connections, increase participation and make MFB resources, expertise, events and opportunities easier for members to access. To manage the day-to-day operation, content strategy and continued growth of the platforms while working collaboratively with Michigan Farm Bureau (MFB) centers and divisions, county Farm Bureau staff, members, program leaders and technical partners. To use member behavior, analytics and feedback to continually improve the digital member experience and identify opportunities to strengthen member value and engagement.

Serve as the primary business administrator and content strategist for the MFB Thrive Community Platform and Mobile App. Manage day-to-day platform operations, configuration, content organization, community structure and user experience while ensuring alignment with MFB brand standards, communication strategies and organizational priorities.

Develop and manage platform content, editorial planning, engagement campaigns and member communications.

Build, launch and manage online communities based on MFB programs, member interests and organizational priorities. Work directly with program owners and subject matter experts to establish community objectives, identify appropriate audiences, develop content plans and determine appropriate engagement strategies.

Required

• Bachelor's degree in communications, marketing, digital media, public relations, journalism, business, community management or related field required, or equivalent experience may be considered.
• Minimum three years of experience in digital communications, content strategy, community management, digital marketing or related field required.
• Experience managing or administering an online community, social platform, content management system, mobile application or similar digital engagement platform required.

Preferred

• Experience with Higher Logic Thrive or similar online community platform preferred.
• Experience with event applications or digital event platforms preferred.
• Experience with association management systems, customer relationship management systems or integrated member/customer databases preferred.
• Experience with iMIS preferred.
• Experience developing automated or personalized digital communications preferred.
• Experience with community moderation, member engagement or volunteer engagement preferred.

Note:

Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.

Equal employment opportunity, including veterans and individuals with disabilities.