MedTech Marketing & Demand Gen Lead
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Job summary
Ascential Medical & Life Sciences is seeking a Sr Marketing Manager to lead comprehensive marketing strategies with a strong emphasis on demand generation for medtech solutions. You will translate complex engineering capabilities into customer-focused value propositions aimed at medical device and life sciences customers.
In this role you will drive messaging, collateral, digital campaigns, events, and go-to-market plans, collaborating with Marketing, Sales, and Engineering to accelerate
Qualifications
- Bachelor's degree in Marketing, Business, Engineering or related field.
- 5+ years in product marketing, marketing management, or similar in medical devices, diagnostics/IVD, or life sciences.
- Proven ability to translate complex technical concepts into clear marketing messages.
- Strong analytical skills with ability to interpret market data and campaign performance metrics.
- Proficiency with Salesforce, HubSpot, Google Analytics, Google Ads, and LinkedIn.
Responsibilities
- Define positioning, messaging, and value propositions for target B2B audiences.
- Conduct market research and competitive analysis in medtech and life sciences.
- Create marketing collateral (datasheets, brochures, presentations, website content, case studies, white papers, videos).
- Develop sales tools and training materials for the sales team.
- Develop product/service-focused content highlighting features and applications.
- Oversee product photography for marketing materials.
- Lead integrated demand generation campaigns (digital, events, PR, content marketing).
- Plan and optimize SEO and SEM for online visibility and traffic.
- Plan events and trade shows, manage booth design and lead capture.
- Develop go-to-market plans for new product introductions and enhancements.
- Collaborate with Marketing, Sales, and Engineering for alignment.
- Measure performance and report on marketing ROI.
Skills
Education
Tools
Job description
Ascential Medical & Life Sciences is seeking a Sr Marketing Manager to lead comprehensive marketing strategies with a strong emphasis on demand generation for medtech solutions. You will translate complex engineering capabilities into customer-focused value propositions aimed at medical device and life sciences customers.
In this role you will drive messaging, collateral, digital campaigns, events, and go-to-market plans, collaborating with Marketing, Sales, and Engineering to accelerate
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