Senior Marketing Manager

Talent Reel; Minneapolis (MN); On-site; USD 110,000 - 140,000; Full time

Job summary

Ascential Medical & Life Sciences is seeking a Sr Marketing Manager to lead comprehensive marketing strategies with a strong emphasis on demand generation for medtech solutions. You will translate complex engineering capabilities into customer-focused value propositions aimed at medical device and life sciences customers.

In this role you will drive messaging, collateral, digital campaigns, events, and go-to-market plans, collaborating with Marketing, Sales, and Engineering to accelerate

Qualifications

• Bachelor's degree in Marketing, Business, Engineering or related field.
• 5+ years in product marketing, marketing management, or similar in medical devices, diagnostics/IVD, or life sciences.
• Proven ability to translate complex technical concepts into clear marketing messages.
• Strong analytical skills with ability to interpret market data and campaign performance metrics.
• Proficiency with Salesforce, HubSpot, Google Analytics, Google Ads, and LinkedIn.

Responsibilities

• Define positioning, messaging, and value propositions for target B2B audiences.
• Conduct market research and competitive analysis in medtech and life sciences.
• Create marketing collateral (datasheets, brochures, presentations, website content, case studies, white papers, videos).
• Develop sales tools and training materials for the sales team.
• Develop product/service-focused content highlighting features and applications.
• Oversee product photography for marketing materials.
• Lead integrated demand generation campaigns (digital, events, PR, content marketing).
• Plan and optimize SEO and SEM for online visibility and traffic.
• Plan events and trade shows, manage booth design and lead capture.
• Develop go-to-market plans for new product introductions and enhancements.
• Collaborate with Marketing, Sales, and Engineering for alignment.
• Measure performance and report on marketing ROI.

Skills

Demand generation

B2B marketing

Campaign management

Market research

Content marketing

Leadership

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Salesforce.com

HubSpot

ZoomInfo

Google Analytics

Google Ads

LinkedIn

Job description

Our client is seeking a highly motivated and experienced Sr Marketing Manager to join their growing team. This critical role will be primarily responsible for developing and executing comprehensive marketing strategies with a strong emphasis on demand generation, driving the awareness, adoption, and revenue growth of our medtech solutions.

The ideal candidate will possess a strong understanding of the medical devices, diagnostics/IVD, and life sciences markets, including their B2B complexities, competitive dynamics, and the needs of customers developing and manufacturing regulated products.

You will translate complex engineering, product development, and manufacturing capabilities into compelling customer-centric value propositions, ensuring our market presence reflects our expertise as a strategic partner to medical and life sciences companies.

Key Responsibilities:

• Define and refine product/service positioning, messaging, and value propositions that resonate with target B2B audiences, including engineers, operations managers, and executive leadership.
• Conduct in-depth market research and competitive analysis to identify market trends, customer needs, and competitive differentiation within medical devices and life sciences.
• Create high-impact marketing collateral, including datasheets, brochures, presentations, website content, case studies, white papers, and videos, tailored for B2B medtech buyers.
• Develop sales tools and training materials that empower our sales team to effectively communicate the value of our solutions to prospective clients.
• Develop product and service-focused content that highlights features, benefits, and applications of our solutions.
• Oversee and direct product photography to ensure high-quality visual assets for marketing materials.
• Demand Generation & Digital Marketing Campaigns:
• Lead the strategy, development, and execution of integrated demand generation campaigns (digital, events, PR, content marketing) to generate high-quality leads and drive pipeline growth.
• Identify and capitalize on opportunities for thought leadership within the medtech industry.
• Manage and optimize search engine optimization (SEO) strategies and web content development to improve online visibility and organic traffic.
• Plan, execute, and optimize social media campaigns and search engine marketing (SEM) campaigns (e.g., Google Ads) to drive engagement and lead generation.
• Events & Trade Shows:
• Plan, coordinate, and execute Ascential’s presence at events within this segment, including industry trade shows, and conferences. This includes event selection, event management, booth design, collateral, and lead capture strategies.
• Represent Ascential Medical & Life Sciences at industry events, engaging with prospects, customers, and partners.
• Develop and execute robust go-to-market plans for new product introductions and solution enhancements, ensuring successful launches and market penetration.
• Collaborate closely with Marketing, Sales, and Engineering teams to align marketing development with market demands and sales enablement needs.
• Performance Measurement & Optimization:
• Track and analyze the performance of marketing initiatives, using data to optimize strategies and demonstrate ROI.
• Provide regular reports on market trends, competitive activities, and marketing effectiveness to leadership.

Qualifications:

Required:

• Bachelor's degree in Marketing, Business, Engineering, or a related field.
• 5+ years of progressive experience in product marketing, marketing management, or a similar role within medical devices, diagnostics/IVD, or life sciences companies, or within CDMOs serving those markets.
• Demonstrated understanding of the B2B sales cycle and marketing nuances specific to the medical technology sector.
• Proven ability to translate complex technical concepts into clear, concise, and compelling marketing messages for diverse audiences.
• Strong analytical skills with the ability to interpret market data, competitive intelligence, and campaign performance metrics.
• Excellent written and verbal communication skills, with a portfolio of successful marketing content.
• Proficiency with key marketing and sales software, including Salesforce.com, HubSpot, ZoomInfo, Google Analytics, Google Ads, and LinkedIn.

Preferred:

• MBA or Master's degree in a relevant field.
• 5+ years of experience marketing complex B2B engineering, product development, or manufacturing services to medical device, diagnostics/IVD, and life sciences companies, or in marketing roles within those industries.
• Familiarity with AI tools, demand generation strategies, and industry publications and events.
• Experience working in a fast-paced, high-growth environment.