Enterprise Demand Gen & ABM Manager

ModMed; United States; Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health benefits including HSA

401(k) matching

Paid time off

Tuition reimbursement

LinkedIn Learning access

Job summary

ModMed is seeking a Demand Generation Manager to own Demand Generation and ABM for our enterprise market, driving engagement across complex buying cycles. You will align with Sales, Product Marketing, and Executive Leadership to manage strategy, budget, and end-to-end campaign lifecycle.

You will build and scale ABM programs for large medical practices, coordinating multi-channel plays across paid media, content, events, and outbound efforts.

Qualifications

• 5+ years of B2B marketing with demand generation and ABM ownership.
• SaaS or software industry experience desired; healthcare industry preferred.
• Ability to travel 15% to 25% for trade shows and activations.

Responsibilities

• Develop and execute comprehensive annual marketing plans for Demand Generation and ABM.
• Build targeted ABM programs for large medical practices and engage key decision-makers.
• Collaborate with Sales, Product Marketing, and Leadership to drive pipeline and revenue goals.
• Produce assets (case studies, white papers, webinars, enablement tools) and optimize campaigns with data dashboards.

Skills

Demand Generation

ABM

SaaS/Software

Healthcare industry experience

Education

Bachelor's degree

Master's degree preferred

Job description

ModMed is seeking a Demand Generation Manager to own Demand Generation and ABM for our enterprise market, driving engagement across complex buying cycles. You will align with Sales, Product Marketing, and Executive Leadership to manage strategy, budget, and end-to-end campaign lifecycle.

You will build and scale ABM programs for large medical practices, coordinating multi-channel plays across paid media, content, events, and outbound efforts.