Enterprise Demand Gen & ABM Lead, Remote

ModMed; Boca Raton, Northern (FL, KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Paid time off and parental leave

Job summary

ModMed is seeking a Demand Generation Manager for the enterprise market, responsible for end-to-end ABM and demand-gen programs across multiple channels. You will partner with Sales, Product Marketing, and leadership to drive pipeline, accelerate opportunities, and increase revenue in large medical practices.

The role requires a Bachelor's degree (Master's preferred), 5+ years in B2B marketing with SaaS experience, and the ability to travel 15-25% for events.

Qualifications

• Bachelor's degree required.
• 5+ years of B2B marketing with demand generation and ABM ownership.
• SaaS or software industry experience preferred; healthcare experience is a plus.
• Ability to navigate long, complex enterprise buying cycles.
• Willingness to travel 15%-25% for events and alignments.

Responsibilities

• Develop and own annual marketing plans for demand gen and ABM at the enterprise level.
• Build scalable ABM programs targeting large medical practices with multi-channel campaigns.
• Manage budgets and collaborate with Product Marketing, Digital Media, Sales, and executives.
• Create assets (case studies, white papers, webinars, enablement tools) focused on enterprise drivers.
• Build dashboards to track funnel velocity, engagement, and budget efficiency.
• Plan and execute trade shows and events to generate enterprise leads.

Skills

B2B marketing

Demand generation

ABM

SaaS experience

Healthcare industry

Enterprise buying cycles

Travel 15-25%

Executive stakeholder communication

Education

Bachelor's degree

Master's degree preferred

Job description

ModMed is seeking a Demand Generation Manager for the enterprise market, responsible for end-to-end ABM and demand-gen programs across multiple channels. You will partner with Sales, Product Marketing, and leadership to drive pipeline, accelerate opportunities, and increase revenue in large medical practices.

The role requires a Bachelor's degree (Master's preferred), 5+ years in B2B marketing with SaaS experience, and the ability to travel 15-25% for events.