Senior Specialist Marketing

Abbott Laboratories; Atlanta (GA); On-site; USD 72,700 - 145,300; Full time

Benefits offered by this job

Free medical coverage

Excellent retirement savings plan

Tuition reimbursement

Employee wellness support

Job summary

Abbott Laboratories in the Atlanta area is seeking a Marketing Communications leader to develop and implement multi‑channel campaigns that support business goals and deliver measurable results.

You will partner with Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches and messaging, ensuring consistency across geographies and channels.

Qualifications

• Bachelor’s degree in communications or equivalent.
• Minimum 5 years in marketing communications or similar in medical device or regulated industry.
• Proven track record delivering multi-channel, sales-enabling campaigns.
• Strong project management and collaboration in matrixed environments.
• Excellent verbal and written communication skills at multiple levels.

Responsibilities

• Execute campaigns across channels and geographies to enable sales and build the Abbott Brand.
• Demonstrate understanding of business, product, customer, channels and competitors for global plans.
• Create and implement measurable, multi-channel strategies to support product commercialization.
• Collaborate with Marketing, Digital, Congress/Events, PR and Creative Services for launches and processes.
• Partner with agencies and vendors to meet expectations and budgets.

Skills

Project management

Verbal and written communication

Team collaboration

SEO/SEM knowledge

Education

Bachelor’s Degree in Communications, Journalism, Advertising, Marketing, Public Relations, English

Tools

PowerPoint

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans diagnostics, medical devices, nutritionals and branded generic medicines, and we employ more than 114,000 colleagues worldwide.

Opportunity

This position is responsible for the strategic development and implementation of marketing communications campaigns and programs to support the business and deliver measurable results.

What You’ll Work On

• Execute campaigns across multiple channels and geographies to enable sales and build the Abbott Brand.
• Demonstrate an understanding of the business, product, customer, distribution channels and competitors, applying marketing communications expertise to execute global plans.
• Create and implement measurable, multi‑channel communication strategies and sales‑enabling campaigns to support the commercialization of Abbott products.
• Collaborate closely with Marketing, Digital Marketing, Congress/Events, Public Relations and Creative Services to align on product launches, campaigns, process, strategies, best practices and efficiencies.
• Partner with outside agencies and vendors to ensure initiatives meet expectations.
• Produce communication materials on time and on budget while using established department procedures and tools.
• Assist in content strategy for tier1–3 events and congresses in collaboration with the relevant teams.
• Assist in content strategy and development for digital channels such as web, social, email and paid content marketing.
• Liaise with specific geographies (Europe, Canada, Latin America and Asia Pacific) to provide direction and ensure consistent global messaging.
• Lead ad and promotion regulatory reviews.
• Manage inventory of all print and digital marketing materials according to compliance and regulatory requirements to support internal and external customers.
• Comply with FDA regulations, company policies, operating procedures, processes and task assignments.

Required Qualifications

• Bachelor’s Degree in Communications, Journalism, Advertising, Marketing, Public Relations, English or an equivalent combination of education and work experience.
• Minimum 5 years of professional experience in marketing communications, advertising or a similar field within the medical device industry or another regulated industry.
• Proven track record of delivering measurable, successful, multi‑channel, sales‑enabling communication campaigns.
• Demonstrated project management experience.
• Experience working in a highly matrixed and geographically diverse business environment.
• Ability to work collaboratively as part of interdisciplinary teams that include product managers, designers, agencies and marketing automation teams.
• Self‑starter who takes initiative, works comfortably in a fast‑paced environment and can independently manage multiple projects toward aggressive deadlines.
• Strong verbal and written communication skills with the ability to effectively communicate at multiple levels within the organization.

Preferred Qualifications

• Strong knowledge and experience with SEO, SEM and social media best practices.
• Advanced skills in PowerPoint and other design software.

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO.
• Excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, Freedom 2 Save student debt program and FreeU education benefit.
• Employee wellness support including a short assessment that qualifies for free coverage in the next calendar year.

The base pay for this position is $72,700.00 – $145,300.00, with variation based on location.