Pharma Product Marketing Associate | KOL & Education

Abbott; Shanghai (VA); On-site; USD 60,000 - 90,000; Full time

Job summary

Abbott in the United States is seeking a marketing professional to drive brand strategy and growth in the pharmaceutical/healthcare sector. The role focuses on delivering high-quality programs and coordinating with cross-functional teams to expand sales opportunities.

You will manage KOL relationships, develop evidence-based messaging, and collaborate with the sales function to design education content for healthcare professionals and patients.

Qualifications

• Bachelor’s degree or above in a relevant field.
• 3–5 years in Pharmaceutical/Healthcare marketing or related.
• Minimum 1 year in product management with multinational companies.
• Good written and verbal English.

Responsibilities

• Understand and implement brand strategies to grow the business and expand opportunities.
• Develop and execute marketing programs ensuring on-time delivery with high quality.
• Lead relationships with KOLs via advisory meetings, sponsorships, and congresses.
• Create marketing materials including evidence-based messages and slides.
• Collaborate with sales to develop education content for HCPs and patients.
• Monitor marketing expenses and keep within monthly budget.
• Assist Line Manager with additional tasks as required.

Skills

Brand strategy

Marketing execution

KOL management

English proficiency

Budget control

Education

Bachelor's degree or above

Job description

Abbott in the United States is seeking a marketing professional to drive brand strategy and growth in the pharmaceutical/healthcare sector. The role focuses on delivering high-quality programs and coordinating with cross-functional teams to expand sales opportunities.

You will manage KOL relationships, develop evidence-based messaging, and collaborate with the sales function to design education content for healthcare professionals and patients.