The Media Traffic Coordinator plays a vital role in managing the end-to-end process of media campaign execution, with a primary focus on national linear TV advertising. This position requires a detail-oriented professional who excels in coordinating complex project workflows, ensuring timely creative asset delivery, and maintaining high standards for campaign launch quality. Working onsite in Memphis, TN, the Media Traffic Coordinator will work closely with internal teams such as creative, production, media planning, analytics, ad operations, as well as external partners. This role is ideal for candidates with a strong background in media trafficking and project coordination who are seeking an opportunity to contribute to high-impact advertising initiatives.
Media Traffic Coordinator - Summary
- Oversees the coordination and trafficking of creative assets for national linear TV campaigns.
- Acts as a liaison between internal departments and external partners to ensure campaign milestones are met.
- Maintains consistent communication to support seamless campaign launches and post-launch accuracy.
- Executes detailed quality control checks and supports campaign reporting and reconciliation processes.
Duties & Responsibilities
- Coordinate overlapping campaign schedules, track deliverables, and confirm readiness across teams and external partners.
- Manage TV creative trafficking in accordance with media plans, including flight dates and rotation assignments.
- Oversee asset delivery through trafficking and distribution platforms such as Extreme Reach, validating approvals and delivery success.
- Conduct detailed pre-launch checks on creative versions, Ad ID/ISCI codes, language designations, flight dates, market placements, and compliance requirements.
- Validate landing page URLs and tracking destinations to ensure proper attribution and reporting for each campaign.
- Maintain trafficking grids, asset mapping documentation, project trackers, and records of launch readiness.
- Identify and elevate missing information, incomplete handoffs, or delivery risks promptly; coordinate with stakeholders for resolution.
- Confirm that launched assets are live and functioning, investigate discrepancies, support root cause analysis, and communicate findings to stakeholders.
- Prepare post-launch recaps, support ongoing reporting and reconciliation, and update records to accurately reflect live campaign activity and adjustments.
Salary & Benefits
- Competitive compensation package commensurate with experience and qualifications.
- Comprehensive benefits typically include health, dental, and vision insurance, retirement plans, paid time off, and additional company-specific perks.
- Opportunities for professional development and career advancement in the dynamic media and advertising sector.
- Onsite work environment in Memphis, TN, providing a collaborative and supportive workplace culture.
Qualifications & Requirements
- Minimum of two years of relevant experience in media trafficking, campaign management, or project coordination.
- Proficiency in Excel and Smartsheet, with a strong aptitude for managing documentation and tracking project progress.
- Proven ability to manage multiple deadlines and workflows with accuracy and attention to detail.
- Experience working across departments and with external partners to coordinate campaign elements.
- Demonstrated competency in performing TV trafficking and launch checks, including creative identification, language designation, and tracking.
- Excellent communication and problem-solving skills, including proactive risk escalation and corrective action coordination.
- Accountability for campaign execution from asset receipt through launch and post-launch follow-up.
- Ability to adhere to established processes and maintain accurate documentation in a deadline-driven environment.
Ideal Candidate Snapshot
- Detail-oriented, organized, and skilled at managing complex project workflows.
- Background in project management support or coordination, particularly with media or advertising campaigns.
- Experience using platforms such as Extreme Reach and project management tools like Jira is a plus.
- Strong interpersonal skills with the ability to communicate clearly and collaborate effectively with diverse teams.
- Driven to maintain high standards of quality and accuracy in campaign execution.
Other Relevant Information
- Position is based onsite in Memphis, TN, offering the benefits of working in a vibrant and growing metropolitan area known for its cultural and professional opportunities.
- This role is well-suited for candidates with experience in media trafficking, campaign coordination, and advertising operations.