Media Coordinator

US Tech Solutions; New York (NY); On-site; USD 55,000 - 70,000; Full time

Job summary

A leading media solutions firm located in New York seeks a Media Coordinator/Specialist to support the strategic execution of promotional content across various platforms. This role requires strong analytical skills and prior experience in broadcast log scheduling. You will monitor campaign performance and collaborate with various teams to ensure alignment with strategic goals. A Bachelor's degree in Communications or a related field is required, along with familiarity with media operations tools.

Qualifications

• Prior experience in strategic implementation of broadcast logs and digital placements.
• Strong relationship with numbers is required.
• Exceptional attention to detail and accuracy in scheduling tasks.

Responsibilities

• Serve as a primary contact for media inventory implementation.
• Execute promotional priorities with accuracy.
• Monitor campaign performance and conduct data analysis.

Skills

Broadcast Log Scheduling

Data Analysis

Media Operations

Audience Targeting

Communication Skills

Education

Bachelor's Degree in Communications/Advertising

Tools

Google Ad Manager

Freewheel

Campaign Manager

Nielsen tools

Excel

PowerPoint

Job description

The Media Coordinator/Specialist supports the Owned & Operated Media team in the planning and execution of promotional content across USN linear and digital platforms for the full client portfolio. This role is critical to the flawless execution of strategic media plans and requires a high level of precision, organization, and cross‑functional collaboration.

We are seeking candidates with prior experience in strategic implementation of broadcast logs and digital placements. This is not a creative or product development role, but rather one focused on leveraging analytics to inform media planning (communication) and execution.

Responsibilities

• Serve as a primary point of contact for implementation across client USN O&O media inventory.
• Execute daily and weekly promotional priorities with a focus on accurate log scheduling and timely delivery.
• Set up campaigns in linear and digital scheduling systems, ensuring alignment with strategic goals.
• Traffic digital video and display creatives using platforms such as Google Ad Manager, Freewheel, and Campaign Manager, ensuring proper placement across inventory.
• Monitor campaign performance and conduct data analysis for both linear and digital media efforts.
• Assist in building custom audience targets using data sources such as Nielsen and 1st/3rd party analytics.
• Resolve discrepancy reports from the Broadcast Center regarding promos, including during off‑hours as part of an on‑call rotation.
• Collaborate with Marketing, Media Logistics, Digital Agencies, and Commercial Operations to ensure network strategies are followed and troubleshoot technical issues as needed.
• Produce ad hoc reports and support additional duties as assigned.

Must-Have Skills / Requirements

• Broadcast Log Scheduling & Media Operations Interest or Experience. This role is deeply rooted in the execution of promos across linear/digital platforms, which requires solid time management skills, prioritization, detail oriented. Candidates manage placements across WBD’s digital platforms.
• Data Analysis & Audience Targeting. The role involves monitoring campaign performance and building audience targets using proprietary programs.

Screening Must Haves

1. Strong relationship with numbers
2. Interest in media
3. Fearlessness to ask questions

Nice to Have / Preferred Requirements

1. Familiarity with building custom audiences.
2. Understanding how linear and digital media complement each other in a cross‑platform promotional strategy.
3. Prior work in a TV network, or media agency environment, especially with promotional scheduling.

Soft Skills

1. Highly motivated individual who takes initiative and has a positive demeanor.
2. Exceptional attention to detail and accuracy in scheduling and trafficking tasks.
3. Proven ability to prioritize and manage multiple tasks in a fast‑paced, deadline‑driven environment.
4. Strong written and verbal communication skills, with the ability to interface effectively across various departments and levels of the organization.
5. Comfortable working independently and collaboratively, with a proactive approach to problem‑solving.
6. Familiarity with media systems and platforms such as Google Ad Manager, Freewheel, and Nielsen tools. Also excellent working knowledge of Outlook, Excel, PowerPoint.

Education / Certifications

• Must have completed a Bachelors Degree in Communications/Advertising or a related field.