Media Coordinator

Ustech Solutions; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

A technology solutions company in New York is looking for a Media Coordinator/Specialist to support promotional content across various digital platforms. This role emphasizes execution over creativity, requiring skills in broadcast log scheduling and data analysis. Candidates should have a Bachelor’s degree and familiarity with tools like Google Ad Manager. The position offers the opportunity to collaborate across different teams while ensuring accuracy in media planning and analytics.

Qualifications

• Experience in execution of promos across linear/digital platforms.
• Ability to analyze data and build audience targets using analytics.
• Interest or experience in media operations.

Responsibilities

• Serve as a primary contact for implementation across media inventory.
• Execute promotional priorities with accurate scheduling.
• Monitor campaign performance for linear and digital media.

Skills

Broadcast Log Scheduling

Digital Trafficking

Data Analysis

Audience Targeting

Education

Bachelors Degree in Communications/Advertising or related field

Tools

Google Ad Manager

Freewheel

Nielsen tools

Excel

PowerPoint

Job description

Overview

The Media Coordinator/Specialist supports the Owned & Operated Media team in the planning and execution of promotional content across USN linear and digital platforms for the full client\'s portfolio. This role is critical to the flawless execution of strategic media plans and requires a high level of precision, organization, and cross-functional collaboration.

We are seeking candidates with prior experience in strategic implementation of broadcast logs and digital placements. This is not a creative or product development role, but rather one focused on leveraging analytics to inform media planning (communication) and execution.

Job Responsibilities / Typical Day in the Role

• Serve as a primary point of contact for implementation across client\'s media inventory.
• Execute daily and weekly promotional priorities with a focus on accurate log scheduling and timely delivery.
• Set up campaigns in linear and digital scheduling systems, ensuring alignment with strategic goals.
• Traffic digital video and display creatives using platforms such as Google Ad Manager, Freewheel, and Campaign Manager, ensuring proper placement across inventory.
• Monitor campaign performance and conduct data analysis for both linear and digital media efforts.
• Assist in building custom audience targets using data sources such as Nielsen and 1st/3rd party analytics.
• Resolve discrepancy reports from the Broadcast Center regarding promos, including during off-hours as part of an on-call rotation.
• Collaborate with Marketing, Media Logistics, Digital Agencies, and Commercial Operations to ensure network strategies are followed and troubleshoot technical issues as needed.
• Produce ad hoc reports and support additional duties as assigned.

Must Have Skills / Requirements

1. Broadcast Log Scheduling & Media Operations Interest or Experience
2. Digital Trafficking & Platform Experience
3. Data Analysis & Audience Targeting

a. This role is deeply rooted in the execution of promos across linear/digital platforms, which requires solid time management skills, prioritization, detail oriented.

2) Digital Trafficking & Platform Experience

a. Candidates manage placements across client’s digital platforms.

3) Data Analysis & Audience Targeting

a. The role involves monitoring campaign performance and building audience targets using proprietary programs.

Screening Must Haves

• Strong relationship with numbers
• Interest in media
• Fearlessness to ask questions

Nice to Have Skills / Preferred Requirements

• Familiarity with building custom audiences.
• Understanding how linear and digital media complement each other in a cross-platform promotional strategy.
• Prior work in a TV network, or media agency environment, especially with promotional scheduling.

Soft Skills

• Highly motivated individual who takes initiative and has a positive demeanor.
• Exceptional attention to detail and accuracy in scheduling and trafficking tasks.
• Proven ability to prioritize and manage multiple tasks in a fast-paced, deadline-driven environment.
• Strong written and verbal communication skills, with the ability to interface effectively across various departments and levels of the organization.
• Comfortable working independently and collaboratively, with a proactive approach to problem-solving.

Other Skills

• Familiarity with media systems and platforms such as Google Ad Manager, Freewheel, and Nielsen tools. Also excellent working knowledge of Outlook, Excel, PowerPoint.

Education / Certifications

• Must have completed a Bachelors Degree in Communications/Advertising or a related field.

About USTech Solutions

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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