Media Strategy Coordinator: Campaign Planning & Insights

Mediassociates; Newtown (CT); On-site; USD 40,000 - 55,000; Full time

Job summary

Mediassociates, a leading media planning, buying and analytics agency in Connecticut, is seeking a Coordinator to support day-to-day digital and offline media planning with Account Planners and senior staff.

The role offers an opportunity to build a foundation in campaign management, multi-media integration, optimization and evaluation, with exposure to syndicated research and client reporting. Local candidates are encouraged to apply.

Qualifications

• Bachelor's degree required.
• 1 year of experience in digital and traditional planning/buying preferred; internships or coursework in media/advertising a plus.
• Ability to analyze raw data and support actionable recommendations.
• Collaborative, team player who works well across departments.

Responsibilities

• Assist in planning media campaigns across multiple channels with guidance from senior planners.
• Monitor delivery and flag opportunities to improve results.
• Compile campaign results and translate data into insights with analytics team.
• Research and stay current on media planning trends across TV, Radio, OOH, Social, Digital Display/Video, YouTube, programmatic and Search.
• Create and format media-specific documents (RFPs, media plans, decks, POVs).
• Pull syndicated research (ComScore, Nielsen, Resonate) to identify audience trends.
• Support billing and reconciliation processes.

Education

Bachelor's Degree

Tools

Excel

PowerPoint

Job description

Mediassociates, a leading media planning, buying and analytics agency in Connecticut, is seeking a Coordinator to support day-to-day digital and offline media planning with Account Planners and senior staff.

The role offers an opportunity to build a foundation in campaign management, multi-media integration, optimization and evaluation, with exposure to syndicated research and client reporting. Local candidates are encouraged to apply.