VP, Account Strategy

Mediassociates, Inc.; Newtown (CT); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Flexible work culture

Office culture engagement

Team development activities

Job summary

A leading independent media agency is seeking a Vice President of Account Strategy to guide their client services and account planning functions. The successful candidate will drive strategic media planning while leading a high-performing team to deliver measurable outcomes. Responsibilities include developing the Account Planning team, advising clients, and leveraging analytics to inform marketing strategies. Candidates should have 15+ years of experience in media strategy, strong client relationship management skills, and a Bachelor's degree. The role offers a flexible work culture and encourages local candidates to utilize the updated office space.

Qualifications

• 15+ years in media strategy, account leadership, or agency environment.
• Proven experience managing senior client relationships and large accounts.
• Strong expertise in omnichannel media planning and performance marketing.

Responsibilities

• Lead and develop the Account Planning team.
• Serve as a senior strategic advisor to clients.
• Translate data and analytics into actionable marketing strategies.
• Oversee campaign strategy, audience targeting, and measurement frameworks.
• Drive client growth, retention, and revenue performance.

Skills

Media strategy

Account leadership

Analytical thinking

Creative thinking

Client relationship management

Operational excellence

Omnichannel media planning

Education

Bachelor's degree

Job description

Company: Mediassociates, 75 Glen Road, Sandy Hook, CT 06482

Position: VP, Account Strategy

Company: Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.

Job Description:

Mediassociates is seeking a Vice President, Account Strategy to lead our client services and account planning function. This executive-level role will drive strategic media planning, strengthen client partnerships, and lead a high-performing team to deliver measurable business outcomes.

You’ll combine data-driven strategy, media expertise, and client leadership to guide omnichannel campaigns and elevate client performance across paid, owned, and earned media.

Key Responsibilities

• Lead and develop the Account Planning team, setting vision and driving performance
• Serve as a senior strategic advisor to clients, building strong executive relationships
• Translate data and analytics into actionable marketing strategies
• Oversee campaign strategy, audience targeting, and measurement frameworks
• Drive client growth, retention, and revenue performance
• Collaborate cross-functionally with Media, Digital, Analytics, and Ad Ops teams
• Contribute to new business development and pitch strategy
• Coach and mentor team members, fostering a high-performing, collaborative culture

Qualifications

• 15+ years in media strategy, account leadership, or agency environment
• Proven experience managing senior client relationships and large accounts
• Strong expertise in omnichannel media planning and performance marketing
• Ability to turn data into clear, compelling insights and presentations
• Experience leading teams and driving operational excellence
• Strategic mindset with a balance of analytical and creative thinking
• Bachelor's degree required

*This posting provides a summary of the role. Please refer to the full job description for complete details and requirements.

Mediassociates is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.