Media Strategy & Campaign Execution Lead

Barcel USA; Plano (TX); On-site; USD 65,000 - 85,000; Full time

Job summary

Barcel USA, the snack division of Grupo Bimbo, is seeking a Strategy Execution Supervisor for a full-time, on-site role in Plano, Texas. You will oversee media and marketing strategy implementation and coordinate campaigns with marketing, sales, and external partners.

You will monitor performance metrics, provide analytical insights, prepare reports, and drive continuous improvement in execution processes to ensure alignment with brand objectives.

Qualifications

• Strong analytical skills to interpret data and inform decisions.
• Experience with media planning and media strategy.
• Excellent communication and cross-functional collaboration.
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.

Responsibilities

• Oversee the implementation of media and marketing strategies.
• Coordinate campaign execution across channels and partners.
• Monitor performance metrics and provide analytical insights.
• Prepare reports and communicate strategy updates to stakeholders.
• Support continuous improvement in execution processes.

Skills

Analytical Skills

Media Planning & Media Strategy

Communication Skills

Strategic Planning

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Excel

Dashboards

Media analytics platforms

Job description

Barcel USA, the snack division of Grupo Bimbo, is seeking a Strategy Execution Supervisor for a full-time, on-site role in Plano, Texas. You will oversee media and marketing strategy implementation and coordinate campaigns with marketing, sales, and external partners.

You will monitor performance metrics, provide analytical insights, prepare reports, and drive continuous improvement in execution processes to ensure alignment with brand objectives.