Media Strategist (Remote, Minneapolis)

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is a remote, AI-first digital agency hiring a Media Strategist to own paid media for B2B and growing-brand clients. You’ll shape strategy, budgets, and narratives on client calls.

You will lead campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, testing, tracking and optimization to drive ROAS. This role requires clear English communication with US clients and strong agency experience.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvement track record.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Manage budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversion tracking and attribution with GA4, Tag Manager and pixels.
• Develop 90-day and quarterly client roadmaps and present the numbers story on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta advertising

Agency account management

ROAS optimization

English communication

Tools

GA4

Tag Manager

Pixels

Microsoft Ads

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.