Media Strategist (Remote, Detroit)

Blacksmith Agency; Detroit (MI); Remote; USD 75,000 - 120,000; Full time

Benefits offered by this job

Remote work (US/CA/ZA)

Job summary

Blacksmith Agency is an AI‑first digital agency seeking a Media Strategist to own paid media for a book of B2B and growing-brand clients. You will set targeting, budget calls, roadmaps and the narrative when clients ask why.

You are the strategic voice at the table and you make the calls. You will manage paid media campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, including budget allocation, bidding, testing and when to kill a campaign.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Agency experience across several clients
• Clear spoken English with US clients on live calls

Responsibilities

• Own paid media for client accounts across Google Ads, Meta, LinkedIn and Microsoft Ads
• Handle budget allocation, bidding, targeting and creative testing
• Manage conversion tracking and attribution with GA4, tag manager and platform pixels
• Develop 90‑day and quarterly roadmaps for each client and explain numbers on calls
• Drive account growth through retention, upsell and long‑term relationships

Skills

Campaign optimization

Client communication

Strategic planning

English proficiency (US clients)

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

GA4

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.