Media Strategist (Remote, Miami)

Blacksmith Agency LLC; Miami (FL); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Media Strategist to own paid media campaigns for B2B and growing brands. You will manage Google Ads, Meta, LinkedIn, and Microsoft Ads, shape budgets, roadmaps, and narrative during client calls, and drive performance.

You will collaborate with a team in a fully remote setup, engage with US clients on live calls, and demonstrate a track record of improving ROAS and lowering CPA across multiple accounts.

Qualifications

• 3+ years hands-on experience with Google Ads and Meta campaigns.
• Proven ROAS/CPA/pipeline improvements.
• Experience managing multiple clients in an agency environment.
• Clear spoken English on live calls with US clients.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to pause/kill a campaign.
• Set up and trust conversion tracking with GA4, tag manager and platform pixels.
• Define 90-day and quarterly roadmaps for each client and explain numbers on calls.
• Drive account growth through retention, upsell, and long-term relationships.

Skills

Google Ads

Meta Ads

Agency Experience

English (US)

Tools

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.