Media Strategist (Remote, Philadelphia)

Blacksmith Agency LLC; United States; Remote; USD 75,000 - 115,000; Full time

Benefits offered by this job

Remote-friendly

Job summary

Blacksmith Agency LLC is seeking a Media Strategist to own paid media for a book of B2B and growing-brand clients. You will guide targeting, budgets, roadmaps, and narrative during client conversations, acting as the strategic voice on strategy calls.

The role focuses on paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads with full ownership of performance and account growth. Remote in the US, Canada, or South Africa, you’ll join an AI-first digital agency culture.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting and creative testing; know when to pause a campaign.
• Set up conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

English communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.