Media Research Analyst: Data-Driven Ad Insights

iHeartMedia; New York (NY); Hybrid; USD 29,000 - 36,000; Full time

Benefits offered by this job

Health benefits

401K plan

Paid vacation and holidays

Volunteer spirit day

Job summary

iHeartMedia in New York is seeking a Research Analyst to provide quantitative and qualitative insights to support sales and marketing teams. You will work within a fast-paced, multi-functional environment at the forefront of the growing audio landscape including radio, streaming, digital and podcasting.

The role offers opportunities to develop skills across syndicated and primary research projects, advertising effectiveness studies, and data-driven storytelling for diverse clients.

Qualifications

• Bachelor's degree or higher required.
• Experience with media research tools and data analysis.
• Strong Excel and PowerPoint skills; proficient in data presentation.
• Excellent communication and problem-solving abilities.
• Ability to manage multiple ad-hoc research projects.

Responsibilities

• Utilize primary and syndicated research tools to provide quantitative and qualitative data for prospective and current advertisers.
• Create insightful data driven presentations that meet the needs and objectives of internal sales teams, agencies, and clients.
• Fulfill ad-hoc sales research requests across a variety of data types, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends.
• Help with strategy and execution of custom ad effectiveness projects for a large portfolio of accounts in a variety of categories, including, but not limited to, auto, travel, and entertainment/media.
• Handle brand lift studies, including methodology design, survey development, data analysis, and presenting results.
• Utilize attribution measurement tools to evaluate and optimize campaign performance.
• Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided

Skills

Excel

PowerPoint

Analytical thinking

Communication skills

Education

Bachelor's degree

Tools

Nielsen Audio

Scarborough

MRI-Simmons

ACT 1

Media Monitors

Media Radar

comScore

Job description

iHeartMedia in New York is seeking a Research Analyst to provide quantitative and qualitative insights to support sales and marketing teams. You will work within a fast-paced, multi-functional environment at the forefront of the growing audio landscape including radio, streaming, digital and podcasting.

The role offers opportunities to develop skills across syndicated and primary research projects, advertising effectiveness studies, and data-driven storytelling for diverse clients.