Research Analyst

iHeartMedia; New York (NY); Hybrid; USD 29,000 - 36,000; Full time

Benefits offered by this job

Health benefits

401K plan

Paid vacation and holidays

Volunteer spirit day

Job summary

iHeartMedia in New York is seeking a Research Analyst to provide quantitative and qualitative insights to support sales and marketing teams. You will work within a fast-paced, multi-functional environment at the forefront of the growing audio landscape including radio, streaming, digital and podcasting.

The role offers opportunities to develop skills across syndicated and primary research projects, advertising effectiveness studies, and data-driven storytelling for diverse clients.

Qualifications

• Bachelor's degree or higher required.
• Experience with media research tools and data analysis.
• Strong Excel and PowerPoint skills; proficient in data presentation.
• Excellent communication and problem-solving abilities.
• Ability to manage multiple ad-hoc research projects.

Responsibilities

• Utilize primary and syndicated research tools to provide quantitative and qualitative data for prospective and current advertisers.
• Create insightful data driven presentations that meet the needs and objectives of internal sales teams, agencies, and clients.
• Fulfill ad-hoc sales research requests across a variety of data types, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends.
• Help with strategy and execution of custom ad effectiveness projects for a large portfolio of accounts in a variety of categories, including, but not limited to, auto, travel, and entertainment/media.
• Handle brand lift studies, including methodology design, survey development, data analysis, and presenting results.
• Utilize attribution measurement tools to evaluate and optimize campaign performance.
• Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided

Skills

Excel

PowerPoint

Analytical thinking

Communication skills

Education

Bachelor's degree

Tools

Nielsen Audio

Scarborough

MRI-Simmons

ACT 1

Media Monitors

Media Radar

comScore

Job description

iHeartMedia

The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company– almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-sponsored music streaming service. In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;
• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;
• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
• iHeartRadio is the #1 streaming radio digital service in America;
• Our social media footprint is 7 times larger than the next largest audio service; and
• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone. Only one company in America has the #1 position in everything audio: iHeartMedia! If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:

The Research Analyst provides quantitative and qualitative research insights to support our sales and marketing teams. Working within a multi-functional team, the position offers the ability to work within a fast-paced, exciting company that is at the forefront of the growing audio landscape, including radio, streaming audio, digital and podcasting. This position provides opportunities to further develop and learn new skills across all facets of marketing and media research, including syndicated research, primary research projects, and advertising effectiveness studies, working across a mix of categories and brands. This is a great opportunity for someone who wants a chance to be at the forefront of measurement in a rapidly evolving industry.

What You’ll Do:

• Utilize primary and syndicated research tools to provide quantitative and qualitative data for prospective and current advertisers
• Create insightful data driven presentations that meet the needs and objectives of internal sales teams, agencies, and clients
• Fulfill ad-hoc sales research requests across a variety of data types, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends
• Help with strategy and execution of custom ad effectiveness projects for a large portfolio of accounts in a variety of categories, including, but not limited to, auto, travel, and entertainment/media
• Handle brand lift studies, including methodology design, survey development, data analysis, and presenting results
• Utilize attribution measurement tools to evaluate and optimize campaign performance
• Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided

What You’ll Need:

• Experience with media research and software programs, including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar, and comScore is desired
• Knowledge in custom study process including project methodology, questionnaire development, sample collection, and data analysis
• Prior exposure to vendors such as DISQO, Dynata, and Nielsen
• Proficiency with Excel and PowerPoint is a must
• Proficiency with other statistics and analytics resources is a plus
• Strong combination of analytical aptitude and creative problem-solving skills
• Excellent interpersonal skills
• Ability to articulate our “story” across assets, platforms, and audiences
• Strong versatility and ability to handle multiple types of assignments
• Attention to detail and accuracy
• Ability to work with ambiguity, changing priorities, and a continual sense of urgency
• A passion for research and interest in developing research career
• Bachelor's degree or above

While New York, Chicago, and Los Angeles are preferred locations, we will consider other cities where iHeartMedia has offices/operations. This position is hybrid requiring 2-3 times per week in an office location.

What You’ll Bring:

• Respect for others and a strong belief that others should do this in return
• Business insight and ability to apply general knowledge of business
• Individual accountability and understanding of when to seek guidance
• Skills managing assigned projects to completion using instruction, guidance, and direction
• Skills to solve problems within standardized procedures and practicesAbility to communicate straightforward information in a digestible manner and an understanding of when to ask questions in order to validate understanding
• Understanding of impact of own decisions
• General understanding of business principles

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data. $21.15 - $26.44

Location:

New York, NY: 125 West 55th Street, 10019

Position Type:

Regular

Time Type:

Full time

Pay Type:

Hourly

Benefits:

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well‑being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

Our organization participates in E-Verify.