Media Research Analyst: Data-Driven Insights

American Association for Public Opinion Research; New York (NY); On-site; USD 29,000 - 36,000; Full time

Benefits offered by this job

Medical, Dental & Vision

Life Insurance

Paid vacation and sick time

Paid company holidays

Spirit Day to volunteer

401K

EAP

Voluntary programs

Job summary

iHeartMedia is seeking a Research Analyst to provide quantitative and qualitative insights to support our sales and marketing teams. You will work within a multi-functional team, handling syndicated and primary research, and advertising effectiveness studies across diverse brands and categories.

This role offers exposure to fast-paced media research in radio, streaming, digital, and podcasting, with opportunities to develop new skills and advance your research career within a leading audio

Qualifications

• Experience with media research tools such as Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar and comScore.
• Knowledge of custom study process including method, questionnaire development, sample collection, and data analysis.
• Experience with vendors such as DISQO, Dynata, and Nielsen.
• Proficiency with Excel and PowerPoint required.
• Proficiency with other stats and analytics resources is a plus.
• Strong analytical and creative problem-solving abilities.
• Excellent interpersonal skills.
• Ability to articulate our story across assets, platforms, audiences.
• Strong ability to handle multiple assignments with accuracy.
• Attention to detail and ability to work with ambiguity.
• Bachelor's degree or above.

Responsibilities

• Utilize primary and syndicated research tools to provide quantitative and qualitative data for prospective and current advertisers.
• Create insightful data driven presentations that meet the needs and objectives of internal sales teams, agencies, and clients.
• Fulfill ad-hoc sales research requests across a variety of data types, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends.
• Help with strategy and execution of custom ad effectiveness projects for a large portfolio of accounts in a variety of categories, including, but not limited to, auto, travel, and entertainment/media.
• Handle brand lift studies, including methodology design, survey development, data analysis, and presenting results.
• Utilize attribution measurement tools to evaluate and optimize campaign performance.
• Educate and partner with marketing and sales staff on how best to utilize the quantitative and qualitative analytics provided.

Skills

Analytical aptitude

Creative problem-solving

Excellent interpersonal skills

Storytelling across assets/platforms

Attention to detail

Ability to work with ambiguity

Education

Bachelor's degree

Tools

Excel

PowerPoint

Nielsen Audio

Scarborough

MRI-Simmons

ACT 1

Media Monitors

Media Radar

comScore

Job description

iHeartMedia is seeking a Research Analyst to provide quantitative and qualitative insights to support our sales and marketing teams. You will work within a multi-functional team, handling syndicated and primary research, and advertising effectiveness studies across diverse brands and categories.

This role offers exposure to fast-paced media research in radio, streaming, digital, and podcasting, with opportunities to develop new skills and advance your research career within a leading audio