Media Planning & Operations Specialist

SM Staffing; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

SM Staffing is seeking a Marketing/Operations Rep to ensure media buys across print, digital, and other channels are strategically aligned, accurately executed, and delivered on time. You will serve as the primary contact for media vendors and drive cross-functional coordination.

The role emphasizes data-driven media planning, ROI optimization, and a strong customer service mindset to deliver a high-quality experience for internal and external partners while improving workflows and budgets.

Qualifications

• BA/BS required.
• 2-5 years of relevant experience.
• Familiarity with the Jewish media landscape strongly preferred.
• Experience with media buying, planning, or campaign coordination.
• Strategic thinking with measurable results.
• Strong customer service and cross-functional collaboration.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Strong written and verbal communication.
• Proficiency with Monday.com.

Responsibilities

• Develop and manage strategic media placement plans across print, digital, and other channels to maximize reach and ROI.
• Translate organizational goals into effective, data-driven media strategies.
• Coordinate with internal stakeholders to align on messaging, timing, and campaign objectives.
• Ensure all ads are reserved, scheduled, and delivered accurately, including correct sizing, copy, and placement.
• Serve as the primary point of contact for media vendors and third-party partners.
• Negotiate rates and added value opportunities to maximize media spend across the organization.
• Maintain organized records of vendor specifications, pricing, and performance metrics history.
• Partner closely with teams across departments to understand needs, priorities, and goals.
• Provide a high level of customer service by ensuring clear communication, responsiveness, and reliability.
• Proactively identify and resolve issues while maintaining strong working relationships with stakeholders.
• Manage and maintain the media calendar to ensure timely and accurate placements.
• Coordinate publishing schedules with vendors and internal teams.
• Implement and manage systems to streamline workflows, approvals, and media planning.
• Partner with the Operations Manager to process and track invoices.
• Ensure accuracy of billing against agreed-upon placements, rates, and deliverables.
• Support internal budget tracking and reconciliation for media spend.
• Track and report on cost savings, added value, and efficiencies achieved through media negotiations and strategic planning.
• Maintain organized documentation of all media purchases and financial records.
• Track and report on paid media performance using relevant KPIs.
• Provide post-campaign analysis and insights and utilize data to refine future media strategies.
• Coordinate with the external PR firm and internal stakeholders to support the placement and tracking of earned media opportunities.
• Ensure alignment between paid and earned media efforts where relevant.

Skills

Strategic thinking

Customer service

Organizational skills

Attention to detail

Cross-functional collaboration

Verbal and written communication

Project management

Paid media KPIs

Data-driven decision making

Education

BA/BS

Tools

Monday.com

Job description

SM Staffing is seeking a Marketing/Operations Rep to ensure media buys across print, digital, and other channels are strategically aligned, accurately executed, and delivered on time. You will serve as the primary contact for media vendors and drive cross-functional coordination.

The role emphasizes data-driven media planning, ROI optimization, and a strong customer service mindset to deliver a high-quality experience for internal and external partners while improving workflows and budgets.