Media Operations & Optimization Specialist

Gen; New York (NY); On-site; USD 75,000 - 90,000; Full time

Job summary

Gen is seeking a Media Operations Specialist in New York to oversee budget fulfillment, advertiser performance, and GPM across paid media networks. You will work with Ad Operations, Media, Tools, Yield, and Sales to optimize inventory and test new ad products.

The role requires 4+ years in related fields, strong analytical skills, and proficiency in Excel. Collaboration with Data, Engineering, and Paid Media teams is essential to drive growth and improve publisher revenue.

Qualifications

• 4+ years in yield optimization, inventory management, sales operations, or product management.
• Strong business acumen and project management skills.
• Solid analytical skills with data analysis and ads implementation.
• Clear communicator across written and verbal channels.
• Knowledge of digital advertising landscape.
• Proficiency in Excel and large data sets.

Responsibilities

• Drive GPM, advertiser performance, and revenue goals month over month.
• Manage inventory health and optimize placements across channels.
• Make data-driven optimization decisions based on budget and performance.
• Analyze campaigns to surface insights and inform strategic decisions.
• Collaborate with Paid Media on testing initiatives and new tactics.
• Support billing and administrative tasks in Salesforce and JIRA.
• Coordinate with cross-functional teams on campaign changes and budgets.

Skills

Yield optimization

Inventory management

Sales operations

Product management

Tools

Salesforce

JIRA

Confluence

Excel

Job description

Gen is seeking a Media Operations Specialist in New York to oversee budget fulfillment, advertiser performance, and GPM across paid media networks. You will work with Ad Operations, Media, Tools, Yield, and Sales to optimize inventory and test new ad products.

The role requires 4+ years in related fields, strong analytical skills, and proficiency in Excel. Collaboration with Data, Engineering, and Paid Media teams is essential to drive growth and improve publisher revenue.