Media Planning Lead — Strategy, Budget & Analytics

Publicis Groupe; New York (NY); On-site; USD 75,050 - 120,159; Full time

Benefits offered by this job

Paid Family Care

Adoption/Surrogacy support

Pet adoption assistance

Employee assistance programs

Tuition assistance

Paid time off

Flexible working arrangements

Work Your World program

Job summary

Starcom seeks a Media Planning Supervisor in New York to manage end-to-end media plans, balancing digital and traditional channels. The role emphasizes data-driven decision-making, budget discipline, and collaboration with analytics-driven clients to optimize reach and performance.

The ideal candidate has 3+ years in media planning, strong Excel skills, and experience with Kantar, MOAT, and similar platforms. This on-site role offers growth within Publicis Groupe’s Starcom network.

Qualifications

• Bachelor’s degree preferred in marketing, advertising or related field.
• 3+ years of experience in media planning across multiple channels.
• Strong digital media experience preferred.
• Proficient in MS Office (Excel, PowerPoint).
• Experience with media systems such as Kantar, MOAT, Prisma, ComScore.

Responsibilities

• Manage planning initiatives and collaborate with teams to execute plans across channels (digital, TV, audio, social, programmatic).
• Own tactical plan development, recommendations, and negotiations across channels.
• Foster relationships with clients, internal teams, and leadership.
• Lead strategic planning, including deck writing, budgets, and audience development.
• Analyze data to inform purchase and channel allocation.
• Develop guidelines and budget allocations.
• Oversee day-to-day campaign execution and KPI delivery.
• Support strategic approach and experience design with channel ideas.

Skills

Bachelor’s degree

3+ years media planning

Strong digital media

Microsoft Excel

Kantar

MOAT

Prisma

ComScore

Education

Bachelor’s degree preferred

Tools

Kantar

MOAT

Prisma

ComScore

Job description

Starcom seeks a Media Planning Supervisor in New York to manage end-to-end media plans, balancing digital and traditional channels. The role emphasizes data-driven decision-making, budget discipline, and collaboration with analytics-driven clients to optimize reach and performance.

The ideal candidate has 3+ years in media planning, strong Excel skills, and experience with Kantar, MOAT, and similar platforms. This on-site role offers growth within Publicis Groupe’s Starcom network.