Media Strategy Lead — Associate Director

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 107,000 - 171,000; Full time

Job summary

Publicis Groupe in New York is seeking an experienced Senior Media Planner to oversee media strategy, planning, and budgeting for a major client. You will manage client setup, billing, and administration while sizing media targets from briefs and presenting strategic recommendations to clients.

Ideal candidates bring 5+ years in media planning, including 3+ years in management, and excel in leadership, analytics, and client communication. This role offers growth and a dynamic agency environment.

Qualifications

• Bachelor's degree required; 5+ years media planning, including 3+ years in management.
• Strong leadership and ability to motivate teams.
• Proven strategic planning and client-facing communication.

Responsibilities

• Oversee media strategy and plan development and budget.
• Manage the process and procedure for client set up, billing and all administrative functions.
• Evaluate, identify and size media targets based on client brief.
• Develop and execute strategy for the functional area.
• Evaluate media vehicle selections to reach the target audience.
• Present recommendations to account service and clients.
• Maintain strong relationships with key clients.

Skills

Management leadership

Analytical skills

Client presentation

Strategic planning

Detail-oriented

Education

Bachelor's degree

Tools

Microsoft Suite

Nielsen

Kantar Software

IMS

Flowchart Software

R/F and Optimization Software

Social Tracking tools

Comscore

Google Analytics

Job description

Publicis Groupe in New York is seeking an experienced Senior Media Planner to oversee media strategy, planning, and budgeting for a major client. You will manage client setup, billing, and administration while sizing media targets from briefs and presenting strategic recommendations to clients.

Ideal candidates bring 5+ years in media planning, including 3+ years in management, and excel in leadership, analytics, and client communication. This role offers growth and a dynamic agency environment.