Strategic Media Planning Lead

Starcom Melbourne; New York (NY); On-site; USD 75,050 - 120,159; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Wellness benefits

401k & retirement plans

Adoption assistance

Job summary

Starcom Melbourne is seeking a Media Planning Supervisor to service clients by creating, executing, and monitoring media plans across digital, TV, audio, social, and programmatic channels to maximize reach and investment efficiency.

The ideal candidate will be a data-driven decision-maker and team player who excels in deck writing, budget management, and channel allocation, while guiding Associates and Senior Associates toward strategic growth.

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
• 3+ years of experience in media planning across media channels.
• Strong digital media experience preferred.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
• Strong organizational, communication, and time-management skills.
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
• Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore, etc.).

Responsibilities

• Manage planning initiatives and collaborate with various teams to execute plans across various channels including digital, TV, audio, social, programmatic, and more.
• Own tactical plan development, recommendation building, and negotiations across their respective channels.
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development.
• Analyze data to inform purchase and channel allocation.
• Develop guidelines & budget allocations.
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs.
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to the reality of historical performance and in-market opportunities.
• Responsible for management and development of Associates and Senior Associates.

Skills

Media planning

Digital media

MS Office

Excel

PowerPoint

Communication

Education

Bachelor’s degree

Tools

Kantar

MOAT

Prisma

ComScore

Job description

Starcom Melbourne is seeking a Media Planning Supervisor to service clients by creating, executing, and monitoring media plans across digital, TV, audio, social, and programmatic channels to maximize reach and investment efficiency.

The ideal candidate will be a data-driven decision-maker and team player who excels in deck writing, budget management, and channel allocation, while guiding Associates and Senior Associates toward strategic growth.