Strategic Media Planning Lead

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 75,050 - 120,159; Full time

Benefits offered by this job

Paid Family Care

Adoption support

Pet adoption support

Employee Assistance Programs/Wellness

Tuition Assistance

Flexible time off

Job summary

Starcom is seeking a Media Planning Supervisor to service clients by creating, executing, and monitoring media plans across digital, TV, audio, social, and programmatic channels. The role emphasizes data-driven decision making, audience development, and cross-team collaboration.

The ideal candidate has 3+ years in media planning, strong digital experience, and proficiency in Excel/PowerPoint. This on-site role offers growth within a collaborative, analytics-driven environment.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business, sociology, or consumer insights.
• 3+ years of experience in media planning across media channels.
• Strong digital media experience preferred.
• Resourceful, curious, and motivated with ability to work independently or in a team.
• Strong organizational, communication, and time-management skills.
• Detail-oriented with ability to multi-task and manage priorities in a fast-paced environment.
• Proficiency in Microsoft Office Suite, Excel, and PowerPoint.
• Experience with media systems/platforms (Kantar, MOAT, Prisma, ComScore, etc.).

Responsibilities

• Manage planning initiatives and collaborate with various teams to execute plans across digital, TV, audio, social, programmatic, and more.
• Own tactical plan development, recommendation building, and negotiations across channels.
• Collaborate with clients, internal teams, and leadership.
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development.
• Analyze data to inform purchase and channel allocation.
• Develop guidelines and budget allocations.
• Oversee day-to-day campaign execution and ensure campaigns deliver on KPIs.
• Support development of strategic approach and experience design with channel ideas linked to historical performance and in-market opportunities.
• Mentor and develop Associates and Senior Associates.

Skills

3+ years media planning

Digital media experience

Microsoft Office

Media systems (Kantar MOAT Prisma ComS

Education

Bachelor’s degree in marketing/advertising/communications/business

Tools

Kantar

MOAT

Prisma

ComScore

Job description

Starcom is seeking a Media Planning Supervisor to service clients by creating, executing, and monitoring media plans across digital, TV, audio, social, and programmatic channels. The role emphasizes data-driven decision making, audience development, and cross-team collaboration.

The ideal candidate has 3+ years in media planning, strong digital experience, and proficiency in Excel/PowerPoint. This on-site role offers growth within a collaborative, analytics-driven environment.