Senior Media Strategy Lead

Publicis Groupe ANZ; New York (NY); On-site; USD 66,000 - 102,000; Full time

Job summary

Publicis Groupe in New York seeks a Senior Planner, Strategy to support day-to-day media planning and strategy for assigned client business. You will mentor junior staff and report to the Supervisor/AMD, Strategy, aiding in development, execution, and stewardship of media plans.

We look for 2+ years in media planning/strategy, agency experience preferred, and strong cross-channel media knowledge. You will present plans, coordinate budgets, and support buyers in negotiations under deadlines.

Qualifications

• 2+ years of experience in media planning/strategy.
• Agency experience highly preferred.
• Strong knowledge of cross-channel media and client servicing.
• Ability to learn new software and present to clients.
• Detail-oriented with good multi-tasking under tight deadlines.

Responsibilities

• Develop media strategy and recommendations under supervisor guidance.
• Present media plans and maintain plan objectives and updates.
• Maintain reports including competitive analysis and data interpretation.
• Prepare budgets for media plan development and negotiations.
• Review media buys for proper execution and effectiveness.
• Engage with vendors to analyze value and applicability of channels.

Skills

Media planning

Strategy development

Agency experience

Cross-channel media knowledge

Client communication

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F

Optimization Software

Social Tracking tools

comScore

Prisma

MRI/GfK

GWI

Job description

Publicis Groupe in New York seeks a Senior Planner, Strategy to support day-to-day media planning and strategy for assigned client business. You will mentor junior staff and report to the Supervisor/AMD, Strategy, aiding in development, execution, and stewardship of media plans.

We look for 2+ years in media planning/strategy, agency experience preferred, and strong cross-channel media knowledge. You will present plans, coordinate budgets, and support buyers in negotiations under deadlines.