Director of Paid Media Strategy & Planning

Publicis Groupe ANZ; Plano (TX); On-site; USD 121,000 - 174,000; Full time

Benefits offered by this job

Paid time off

Adoption assistance

Fertility support

Pet adoption support

Employee assistance program

Tuition assistance

Flexible work arrangements

Work Your World program

Matching gifts

Job summary

Starcom, part of Publicis Groupe, is seeking a Director of Paid Strategy & Planning to lead a media team and deliver cross‑channel campaigns for marquee clients. You will guide tactical and strategic media planning, mentor staff, and collaborate with partner agencies to exceed client expectations.

This role manages $10M+ in media spend, develops innovative cross‑channel strategies, and supports new business efforts.

Qualifications

• 7–10 years of media planning and buying experience.
• At least 4 years in digital/interactive marketing and advertising.
• Experience across traditional and digital media, local campaign execution.
• Proven leadership and team management experience.
• Bachelor’s degree from a four-year college or university.

Responsibilities

• Develops cross‑channel media strategies across traditional and digital media.
• Advises clients and internal teams on media opportunities, including local planning.
• Serves as client team lead on large accounts with $10M+ in media spend.
• Conceives, negotiates, and presents cross‑platform media proposals.
• Upsells services and contributes to business development efforts.
• Guides and supervises a media team of 10+ employees, including hiring and coaching.
• Attends industry events to build relationships and thought leadership.
• Contributes to client POVs and overall media strategy documentation.
• Demonstrates tactical media planning experience across channels.
• Applies knowledge of planning tools and activation platforms (Pathmatics, Vivix, Kantar, MRI, Comscore; Prisma, Meta, AdWords).
• Experience with traditional media including linear TV and OOH is preferred.

Skills

Media planning

Team leadership

Digital advertising

Traditional media

Client leadership

Campaign strategy

Education

Bachelor's degree

Tools

Pathmatics

Vivix

Kantar

MRI

Comscore

Prisma

Meta

AdWords

Job description

Starcom, part of Publicis Groupe, is seeking a Director of Paid Strategy & Planning to lead a media team and deliver cross‑channel campaigns for marquee clients. You will guide tactical and strategic media planning, mentor staff, and collaborate with partner agencies to exceed client expectations.

This role manages $10M+ in media spend, develops innovative cross‑channel strategies, and supports new business efforts.