Media Planning Lead - Fast-Paced Campaigns

We Are Rosie, LLC; Palmetto (GA); On-site; USD 62,000 - 103,000; Full time

Job summary

We Are Rosie, LLC is seeking an Associate Media Director, Planning to assist the Media Director in running large-scale campaigns from inception to completion. The role focuses on day-to-day campaign implementation, publisher-facing execution, and delivery monitoring to ensure plans stay on strategy.

The ideal candidate brings 6+ years in digital media planning/buying, strong collaboration, and proficiency with planning and reporting tools.

Qualifications

• 6+ years of digital media planning and/or buying experience.
• Experience with direct/managed service partners through an investment/activation or full-service role.
• Working knowledge of media planning, implementation, and performance analysis.
• Thrives in a fast-paced environment with multiple projects and priorities.
• Collaborative problem solver.
• Working knowledge of planning tools (GlobalWebIndex, comScore) and reporting tools (Datorama, Tableau).
• Proficiency with Google Workspace or Microsoft Office.

Responsibilities

• Support planning, buying, and optimization across channels.
• Lead on campaign implementation and management, including insertion orders and tag sharing.
• Monitor pacing, delivery, and troubleshooting issues.
• Partner with the Media Director to ensure plans deliver on strategy.
• Use internal data sources and past performance to inform optimizations.
• Track media performance and KPIs for the broader team.
• Work with the buying team to traffic, launch, and troubleshoot.

Skills

Media planning

Media buying

Campaign optimization

Cross-functional teamwork

Education

Bachelor's degree or equivalent

Tools

GlobalWebIndex

comScore

Datorama

Tableau

Job description

We Are Rosie, LLC is seeking an Associate Media Director, Planning to assist the Media Director in running large-scale campaigns from inception to completion. The role focuses on day-to-day campaign implementation, publisher-facing execution, and delivery monitoring to ensure plans stay on strategy.

The ideal candidate brings 6+ years in digital media planning/buying, strong collaboration, and proficiency with planning and reporting tools.