Media Director, Planning

We Are Rosie, LLC; Palmetto (GA); Remote; USD 91,000 - 129,000; Full time

Job summary

We Are Rosie, LLC is seeking a Media Director, Planning to lead large-scale, fast-paced advertising campaigns from inception to completion. This remote role owns strategic media activities end to end, including planning, buying, managing, and optimizing across all channels.

The position requires 8+ years in digital media planning with cross-channel buying and data-driven optimization. Collaborate with Client/Account Leads and Media Team leadership to deliver on agreed strategies.

Qualifications

• 8+ years of relevant work experience in digital media strategy, with both planning and direct/managed buying experience.
• Experience in public affairs, government, B2B, or brand awareness media is helpful
• Demonstrated experience with planning and buying cross-channel media, including digital, OOH, TV, print, mobile, SEM, and paid social
• At least 2+ years of management experience
• In-depth understanding of media planning, strategy, negotiation, implementation, and performance analysis
• Thrives in a fast-paced environment with the ability to manage multiple projects while prioritizing workload for themselves and direct reports
• Thrives in a collaborative environment and is a problem solver
• Working knowledge of planning tools (e.g., GlobalWebIndex, comScore) and reporting tools (e.g., Datorama, Tableau)
• Proficiency with Google Workspace or Microsoft Office (Outlook, Excel, PowerPoint, Word, etc.)

Responsibilities

• Manage strategic media activities, including planning, buying, managing, and optimizing across all channels
• Develop plans that align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach
• Lead campaign implementation and management, including buying, negotiating, implementation, optimization, and analysis
• Use internal data sources and past performance to develop insights and strategy for future efforts
• Gauge media performance and KPIs to determine the extent to which original objectives and strategies were met
• Work closely with the buying team to traffic, launch, and troubleshoot implementation issues
• Establish specifications and timelines needed for campaign launch and work across teams to ensure successful execution

Skills

Digital media strategy

Cross-channel planning

Media buying

Team management

Data analysis

Communication

Project management

Tools

GlobalWebIndex

comScore

Datorama

Tableau

Google Workspace

Microsoft Office

Job description

agency at the intersection of business, politics, and policy.

Job Description

Media Director, Planning

Hours: 40 hours/week
Rate: $80/hr

Location: remote
Duration: 11/16/26 - 12/31/26, with intent to extend through all of 2027

Overview

We’re looking for a Media Director, Planning to run large-scale, fast-paced advertising campaigns from inception to completion. This role owns strategic media activities end to end, including planning, buying, managing, and optimizing across all channels, and works closely with Client/Account Leads and Media Team leadership to ensure plans deliver on agreed strategies.

Responsibilities

• Manage strategic media activities, including planning, buying, managing, and optimizing across all channels
• Develop plans that align with client/campaign objectives and work closely with Client/Account Leads and Media Team leadership to ensure media plans deliver upon the agreed strategies and approach
• Lead campaign implementation and management, including buying, negotiating, implementation, optimization, and analysis
• Use internal data sources and past performance to develop insights and strategy for future efforts
• Gauge media performance and KPIs to determine the extent to which original objectives and strategies were met
• Work closely with the buying team to traffic, launch, and troubleshoot implementation issues
• Establish specifications and timelines needed for campaign launch and work across teams to ensure successful execution

Qualifications

• 8+ years of relevant work experience in digital media strategy, with both planning and direct/managed buying experience
• Experience in public affairs, government, B2B, or brand awareness media is helpful
• Demonstrated experience with planning and buying cross-channel media, including digital, OOH, TV, print, mobile, SEM, and paid social
• At least 2+ years of management experience
• In-depth understanding of media planning, strategy, negotiation, implementation, and performance analysis
• Thrives in a fast-paced environment with the ability to manage multiple projects while prioritizing workload for themselves and direct reports
• Thrives in a collaborative environment and is a problem solver
• Working knowledge of planning tools (e.g., GlobalWebIndex, comScore) and reporting tools (e.g., Datorama, Tableau)
• Proficiency with Google Workspace or Microsoft Office (Outlook, Excel, PowerPoint, Word, etc.)

Additional Information

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.