Media Planning Lead: Digital & Cross-Channel Strategy

Razorfish, Inc.; Atlanta (GA); On-site; USD 75,000 - 103,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World program

Job summary

Razorfish, Inc. in Atlanta, GA, seeks a Media Supervisor to lead end-to-end digital media planning and strategy, translating objectives into actionable plans and guiding a cross-functional team.

This role involves frequent client contact, owning the integrated plan, and driving project management and cross-media integration. You will mentor Associates and Planners, present reporting deliverables, and develop media recommendations that meet client objectives.

Qualifications

• Bachelor’s degree (BA/BS or equivalent experience)
• 4-6 years of digital media planning experience
• Excellent written and verbal communication skills
• Ability to prioritize and organize projects for self and team
• Excellent understanding of media fundamentals
• Demonstrated ability in training and leadership skills
• Provides an energy level that brings new and exciting ideas to the planning function

Responsibilities

• Assists the Associate Director with all aspects of digital media plan development and recommendations
• Collaborates with the Associate Director and cross-functional teams to develop and present reporting deliverables, including performance summaries, actionable insights and optimization recommendations
• Interprets communications/digital media strategy and translates into communication planning action steps
• Oversees and manages the team, as well as the day-to-day operation of all media activity
• Demonstrate initiative by researching and identifying valuable information/insights to improve media product
• Determines and supervises the best possible implementation of all approved communication plans and projects
• Acts as primary point of contact for client stewardship requests
• Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
• Understands all proprietary research tools/processes and applies learning during communication planning
• Prepares and presents communication plans, as needed, including objectives, strategy, rationale, and all backup materials
• Establishes strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process
• Demonstrates agility via multitasking multiple brands, strategic development and plan stewardship, management of Associate(s)
• Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand communication objectives/strategies
• Trains and develops the Associate(s) and Planner(s)
• Participates in MDS Training offerings

Skills

Media planning

Leadership

Communication

Organization

Industry knowledge

Education

Bachelor's degree in relevant field

Job description

Razorfish, Inc. in Atlanta, GA, seeks a Media Supervisor to lead end-to-end digital media planning and strategy, translating objectives into actionable plans and guiding a cross-functional team.

This role involves frequent client contact, owning the integrated plan, and driving project management and cross-media integration. You will mentor Associates and Planners, present reporting deliverables, and develop media recommendations that meet client objectives.