Media Planning Manager — Data-Driven Campaign Leadership

WPP Media Limited; Atlanta (GA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Job summary

WPP Media Limited is seeking a Manager of Planning in Atlanta to lead day-to-day account activities and translate marketing objectives into integrated media strategies. You will drive development of media plans and mentor junior staff, collaborating with agency partners.

The role requires a strong background in both digital and traditional media, plus hands-on experience with planning tools. An autonomous, fast-paced mindset is essential.

Qualifications

• Bachelor’s degree or equivalent professional work experience in advertising/marketing/communications.
• 3–4 years experience in strategy/planning within a media agency setting.
• Experience across digital and traditional media channels.
• Familiarity with MediaOcean or Prisma is a plus; data-driven mindset required.

Responsibilities

• Direct day-to-day account activities and translate objectives into media strategies.
• Direct development of media plans aligned with the approved strategy.
• Develop skills and knowledge of Associate/Senior Associate.
• Supervise, guide and counsel junior team members; provide updates to partners.

Skills

Media planning

Strategy development

Team leadership

Client communication

Education

Bachelor's degree in advertising, marketing, business administration or communication

Tools

MediaOcean

Prisma

Job description

WPP Media Limited is seeking a Manager of Planning in Atlanta to lead day-to-day account activities and translate marketing objectives into integrated media strategies. You will drive development of media plans and mentor junior staff, collaborating with agency partners.

The role requires a strong background in both digital and traditional media, plus hands-on experience with planning tools. An autonomous, fast-paced mindset is essential.