Media Planner/Buyer

Cortis Lentini; Little Rock (AR); Remote; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Media Planner/Buyer to join their dynamic marketing team. In this remote role, you'll leverage your expertise in traditional media to develop and execute comprehensive media strategies. Collaborating with a talented group of marketing professionals, you'll negotiate media buys, analyze campaign performance, and provide actionable insights. This position offers the chance to make a significant impact in a results-driven environment, where creativity and collaboration are encouraged. If you're passionate about media planning and eager to drive successful marketing campaigns, this opportunity is perfect for you.

Benefits

Professional espresso bar

Creative work environment

Collaboration opportunities

Diversity and inclusion commitment

Qualifications

• 3+ years of experience in media buying and planning.
• Strong analytical, negotiation, and communication skills.

Responsibilities

• Plan and execute media strategies for clients across various channels.
• Report on media performance and recommend optimizations.

Skills

Analytical Skills

Negotiation Skills

Organizational Skills

Communication Skills

Problem-Solving

Financial Acumen

Performance Marketing

Education

Bachelor's Degree

Tools

Excel

Google Sheets

DSPs

Job description

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Who You Are

You’re a marketing professional who has experience researching, planning, negotiating and buying traditional media and measuring campaign results. You enjoy engaging with people and negotiating media to secure the best deal and highest value. You enjoy working with other marketing professionals to create holistic marketing strategies that include paid digital media, public relations, social media, SEO, creative and websites. You can develop media strategies with a focus in traditional media tactics, and also measure the effectiveness of those campaigns and provide insights on performance. You have an understanding and experience with digital marketing and programmatic media buying. This is a remote position.

Requirements/Responsibilities

• Strong analytical and organizational skills.
• Strong negotiation and relationship skills.
• High level of expertise in Excel/Google Sheets.
• Experience in planning, negotiating, building partnerships, and buying linear media, such as TV, Radio, Outdoor, Print, and Sponsorships.
• Experience in DSPs, Connected TV, and programmatic online radio is preferred but not required.
• Experience in co-op-funded advertising is preferred but not required.
• Detail-oriented, strong financial acumen, and the ability to reconcile media financials.
• Experience in performance marketing with measurable outcomes.
• A curious problem solver who’s energized to find answers and solutions.
• An excellent communicator who can articulate media strategies to experts as well as novices.
• An effective negotiator who can collaborate with media vendors to maximize value for clients.
• A bachelor’s degree or higher is preferred but not required.
• Industry experience of 3+ years in media buying and planning media.

What You’ll Do

As a traditional media expert and integral part of an omnichannel media, you’ll work with an integrated team of marketing professionals and be responsible for planning and executing on media strategies for a designated list of clients. Tactics within your purview may include TV, CTV, Radio, Online Radio, OOH, Print, and direct placement of online media (e.g. display, preroll). Additionally, you’ll be responsible for reporting on the performance of media tactics, recommending optimizations, and reconciling media financials monthly. You will work under the supervision of the Media Director.

In line with our commitment to diversity and inclusion, we ask that all applicants not include their photo in any submissions (i.e. portfolio, resume, etc.).

About Mhp.si Family Of Companies

mhp.si is Arkansas’ largest full-service TraDigital marketing agency, delivering award-winning, results-driven campaigns since 1972. STRATEGY, PERFORMANCE, and RESULTS lie at the center of everything we do, and we’ve helped over 800 clients across sectors like healthcare, finance, education, and retail. Our family of companies also has deep roots in industries like agriculture, heavy equipment, and automotive, giving us a diverse perspective that sets us apart.

Our 150+ team members—creative thinkers, data wizards, and digital strategists—are guided by three core values:

• INTELLIGENCE – Deep expertise and forward-thinking innovation power our solutions.
• INTENSITY – We bring energy, excellence, and relentless drive to everything we do.
• IMPACT – We aim to make a difference for our clients, our communities, and each other.

Our open, modern office, which overlooks the Arkansas River and is equipped with a professional espresso bar, reflects the culture we’ve built: one that values creativity, collaboration, and community. We work hard, and we genuinely enjoy what we do.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting