Media Planner/Buyer

ZipRecruiter; Little Rock (AR); Hybrid; USD 50,000 - 70,000; Full time

Job summary

A leading marketing agency in Arkansas seeks a marketing professional skilled in traditional media buying. The role involves planning and executing media strategies across various channels, ensuring effective campaign performance and financial reconciliation. Ideal candidates have strong analytical, negotiation, and communication skills, with a preference for those experienced in digital marketing as well.

Qualifications

• 3+ years industry experience in media buying and planning.
• Experience with DSPs and programmatic media buying preferred.

Responsibilities

• Plan and execute media strategies for designated clients.
• Report on media performance and recommend optimizations.

Skills

Analytical Skills

Negotiation Skills

Relationship Skills

Problem Solving

Communication

Education

Bachelor’s Degree

Tools

Excel

Google Sheets

Job description

Who You Are

You’re a marketing professional with experience researching, planning, negotiating, and buying traditional media, as well as measuring campaign results. You enjoy engaging with people, negotiating media deals to secure the best value, and working with marketing professionals to develop holistic strategies that include paid digital media, public relations, social media, SEO, creative, and websites. You can develop media strategies focused on traditional media tactics and measure campaign effectiveness to provide performance insights. Additionally, you have an understanding of digital marketing and programmatic media buying.

This is a hybrid position, working weekly in our Little Rock office and remotely.

Who We’re Looking For - Requirements/Responsibilities:

1. Strong analytical and organizational skills.
2. Strong negotiation and relationship skills.
3. High proficiency in Excel/Google Sheets.
4. Experience in planning, negotiating, building partnerships, and buying linear media such as TV, Radio, Outdoor, Print, and Sponsorships.
5. Experience with DSPs, Connected TV, and programmatic online radio is preferred but not required.
6. Experience with co-op-funded advertising is preferred but not required.
7. Detail-oriented with strong financial acumen and the ability to reconcile media financials.
8. Experience in performance marketing with measurable outcomes.
9. A curious problem solver energized to find answers and solutions.
10. Excellent communicator capable of articulating media strategies to both experts and novices.
11. Effective negotiator skilled in collaborating with media vendors to maximize client value.
12. Bachelor’s degree or higher is preferred but not required.
13. Industry experience of 3+ years in media buying and planning.

What You’ll Do

As a traditional media expert within an omnichannel marketing team, you’ll be responsible for planning and executing media strategies for designated clients. Tactics may include TV, CTV, Radio, Online Radio, OOH, Print, and online media placements (e.g., display, preroll). You’ll also report on media performance, recommend optimizations, and reconcile financials monthly, working under the supervision of the Media Director.

In line with our commitment to diversity and inclusion, we ask that all applicants do not include their photo in submissions (e.g., portfolio, resume).

About mhp.si Family of Companies

mhp.si is Arkansas’ largest full-service TraDigital marketing agency, delivering award-winning campaigns since 1972. We focus on STRATEGY, PERFORMANCE, and RESULTS, serving over 800 clients across healthcare, finance, education, retail, agriculture, heavy equipment, and automotive industries. Our team of 150+ creative thinkers, data experts, and digital strategists is guided by three core values:

• INTELLIGENCE – Deep expertise and innovation
• INTENSITY – Energy, excellence, and drive
• IMPACT – Making a difference for clients, communities, and colleagues

Our modern office, overlooking the Arkansas River and equipped with a professional espresso bar, reflects our culture of creativity, collaboration, and community. We work hard and genuinely enjoy what we do.