PROGRAMMATIC MEDIA BUYER - PERFORMANCE (REMOTE/USA) - GDM (GRAY-TV)

Gray Media; Atlanta (GA); Remote; USD 55,000 - 70,000; Full time

Job summary

A leading media company is seeking a Programmatic Media Buyer to enhance digital revenue through programmatic buying. The role involves optimizing campaigns, monitoring performance, and collaborating with teams. This remote position offers a salary between $55,000 and $70,000 based on experience.

Benefits

Comprehensive Medical Coverage

Health Savings Account

Flexible Spending Account

Paid Parental Leave

401(k) Plan with Matching

Paid Time Off

Qualifications

• 3-5 years in buy-side programmatic digital marketing experience.
• Excel power user with pivot tables and vlookup skills.
• Experience with data visualization and first-party data activation.

Responsibilities

• Assist in digital revenue growth through programmatic buying.
• Monitor and optimize campaigns for peak performance.
• Suggest optimization and budget strategies according to KPIs.

Skills

Team Player

Data Visualization

Communication

Tools

Google Analytics

Google Tag Manager

Excel

Job description

PROGRAMMATIC MEDIA BUYER - PERFORMANCE (REMOTE/USA) - GDM (GRAY-TV)

Job Category: Sales

Requisition Number: PROGR013505

Apply now

• Posted : May 15, 2025
• Full-Time
• Remote

Locations

Showing 1 location

Atlanta, GA 30319, USA

Description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

$55,000 -$70,000 (DOE)

Shift and Schedule:

Mon. - Fri.(Manager's Discretion)

Full-Time

_______________________

Job Summary/Description:

The Programmatic Media Buyer, Performance will assist in digital revenue growth through programmatic buying and supporting GDM's client expectations. The role will focus on identifying target audiences, monitoring and optimizing campaigns for peak performance, and serving as a subject matter expert across all programmatic channels. This is a remote position. This position has an annual salary of $55,000 - $70,000 (DOE).

Duties/Responsibilities include (but are not limited to):

- Displays advanced knowledge of DSP platforms and features. TTD experience preferred.
- Effectively monitor pacing and performance for assigned markets, ensuring campaign KPIs and benchmarks are met within budget requirements
- Suggest optimization and budget strategies according to key performance indicators and internal reporting.
- Constantly monitors and manages programmatic build/revision/QA/Comments queue. While prioritizing Premier clients, expected to help with all stages of queues, including builds when needed.
- Expected to have minimal errors on basic build setups
- Helps team members with troubleshooting and communication
- Actively participates in team meetings and slack conversations.
- Displays excellent internal and external communication skills and is effective in helping clients and internal stakeholders understand processes and performance.
- Actively contributes to the development of training documents and new hire trainings for both Ad Ops and Sales teams.
- Other Duties as assigned

Qualifications/Requirements:

- 3-5 years in buy-side programmatic digital marketing experience, including daily work in a DSP.
- Excel power user (pivot tables, vlookup, index match, charts, etc
- Experience with Google Analytics, pixel creation and implementation, and Google Tag Manager.
- Data visualization and first-party data activation experience.
- Team Player
- Thieves in a high-volume, fast-paced environment
- Ability to meet multiple deadlines in a deadline-driven environment
- Handles change easily.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

GDM/Gray-Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.