Digital Media Buyer

BriteCo; Evanston (IL); Remote; USD 60,000 - 80,000; Full time

Job summary

BriteCo, an innovative Insurtech company in Evanston, is seeking a Digital Marketing/Paid Media Specialist. This role focuses on managing and optimizing paid advertising campaigns across platforms like Reddit, TikTok, and Meta. The ideal candidate will demonstrate strong analytical skills, creativity, and the ability to thrive in a collaborative environment. Join a fun and relaxed team dedicated to transforming the jewelry insurance landscape.

Benefits

Health Insurance

Dental Insurance

Short-Term Disability

Life Insurance

401k

Paid Time Off

Flexible Spending Account

Vision Insurance

Qualifications

• 2-3 years in digital marketing and paid media buying.
• Ability to thrive in a fast-paced and ever-evolving environment.

Responsibilities

• Develop and manage paid advertising campaigns on digital platforms.
• Analyze campaign data and prepare reports for performance improvement.
• Collaborate with creative teams to ensure engaging content.

Skills

Analytical

Organizational

Communication

Motivated

Detail-oriented

Tools

Reddit

TikTok

Meta

Job description

1 week ago Be among the first 25 applicants

Company Overview: BriteCo is an insurance technology (Insurtech) company operating in the fine jewelry and high-end watch market. Founded and based in Evanston, BriteCo is reimagining and transforming the jewelry insurance landscape by providing state-of-the-art insurance technology for both consumers and jewelers in all fifty states. We are looking for a Marketing Specialist to join our team and lead our social media efforts. We value team building, collaboration, thoughtfulness, and flexibility. We strive for all employees to have an excellent work-life balance. We’re fun and relaxed but we work hard!

Title: Digital Marketing/Paid Media Specialist

Reports To: Director of Strategic Marketing

Job Summary: BriteCo is seeking a dynamic Digital Marketing/Paid Media Specialist to enrich our marketing efforts. This role is pivotal in developing, executing, and optimizing paid advertising campaigns across various digital platforms, including Reddit, TikTok, Meta, and other emerging channels for direct to consumer & b2b channels.

The ideal candidate will be exposed to multiple projects contributing to our comprehensive marketing strategy (across email, automation, data analytics and more). You should possess a keen curiosity of digital marketing, excellent analytical skills, and thrive in a collaborative, fast-paced environment.

Key Responsibilities:

• Campaign Management: Develop and manage all aspects of paid advertising campaigns on key digital platforms such as Reddit, TikTok, and Meta, with potential expansion to additional platforms for direct and b2b channels.
• Budget Allocation: Manage daily and monthly advertising budgets to ensure optimal allocation for maximum campaign performance and ROI.
• Data Analysis & Reporting: Regularly analyze campaign data to discern trends, formulate strategies, and enhance overall performance. Prepare comprehensive reports detailing campaign successes and areas for improvement.
• Testing & Optimization: Implement and oversee A/B testing and other optimization experiments to continuously refine campaign effectiveness.
• Creative Collaboration: Work closely with creative teams to ensure that content is compelling, adheres to brand standards, and effectively engages the intended audience.
• Market Research: Stay updated with the latest digital marketing trends and best practices, especially on primary platforms like Reddit, TikTok, and Meta.
• Stakeholder Communication: Maintain robust communication channels with both internal team members and external partners to ensure alignment with campaign objectives.
• Ad Hoc Projects: Manage additional projects within the broader marketing team, across email, automation, analytics, and more.
• Compliance and Best Practices: Strictly adhere to each platform's advertising policies, ensuring all campaigns are compliant and optimized for both visibility and performance.

Qualifications:

• 2-3 years in digital marketing and paid media buying, particularly on platforms like Reddit, TikTok, and Meta.
• Proficient in handling multiple projects simultaneously.
• Excellent analytical, organizational, and communication skills.
• Ability to thrive in a fast-paced and ever-evolving environment.
• Motivated and intelligent self-starter
• Thorough and detail-oriented

Salary & Benefits:

• Salary range: $60-80K
• Health, Dental, Short-Term Disability, Life Insurance, and a company sponsored 401k
• Fun, rewarding, and challenging work environment
• Build your skillset with a unique and diverse opportunity

Job Type: Full-time

• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Chicago or Remote

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Insurance

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